One of the most memorable ads from modern times was from Dollar Shave Club and their video titled “Our Blades Are F***ing Great.” In 2012, Dollar Shave Club burst onto the scene with a groundbreaking marketing campaign that would forever change…
Top 10 Content Marketing Strategies For Small Businesses
Content Marketing Strategies: What Do You Need To Know? 1. Leverage Your Existing Content – Take a look at the content you already have. Is there anything you can repurpose or reuse? Can you create a series of blog posts…
Plumber Marketing: What Actually Fills the Schedule
The short version Emergency calls are the most profitable work most plumbing companies get, and they’re won by whoever answers first and shows up highest on the map. Google Local Services Ads and your Google Business Profile should get your first…
Roofing Leads: Shared, Exclusive, or Your Own Pipeline
The short version Shared roofing leads are cheap per lead but expensive per job, because you’re racing three to five other roofers for the same homeowner. Exclusive leads cost more up front and usually close at a much higher rate, which…
Veterinary Marketing: How Independent Vet Clinics Win Clients
The short version Most new clients find a vet through Google search, the map pack and reviews, so your Google Business Profile matters more than any ad. Online booking and fast phone answering win clients that would otherwise go to the…
Home Service Marketing: Channel Priority by Business Size
The short version The right marketing mix depends on your size, and most owners waste money doing what a company three times bigger does. Under $1 million, focus almost everything on your Google Business Profile, reviews, Local Services Ads, and answering…
Landscaping Marketing: How Lawn Care Companies Grow Routes
The short version The most profitable landscaping marketing sells recurring maintenance first and uses it to win bigger install and enhancement jobs later. Route density drives profit, so market hardest in the neighborhoods where your crews already work. Your Google Business…
Marketing Agency Pricing: Models, Typical Ranges, and Red Flags
The short version Agencies price in four main ways: monthly retainers, project fees, hourly billing, and performance-based deals. For a small or mid-size business, most agency retainers land somewhere between $2,500 and $15,000 a month, not counting ad spend. The biggest…
Digital Marketing Audit Services (A Secret Weapon)
Let’s be real for a second. Digital marketing is kind of like your car. It might look great on the outside, but if you don’t pop the hood every once in a while, something’s bound to break down. That’s where our…
Cute Emojis: The Ultimate Guide to Making Your Messages Adorable
Let’s face it. Emojis make everything better. But not just any emoji. We’re talking about the cute emojis Whether you’re texting your bestie, updating your social media bio or trying to soften the tone of a spicy email (we’ve all been…