If you’ve been shopping for call tracking software and found yourself comparing CallRail vs. RingCentral, there’s a good chance you’re asking the wrong question. Not because either platform is bad. But because they solve fundamentally different problems, and knowing which problem…
Foxtown Stats Is Here: Say Goodbye To Marketing Data Chaos
As a fractional CMO service, we at Foxtown Marketing spend our days deep in the trenches of client marketing stacks. We juggle Google Ads, Meta Ads, Google Analytics, Search Console, HubSpot, SEMRush, Yelp reviews, Google Business Profile insights, and more, all…
Which Call Tracking Software Is Best for Marketing Firms?
If you’re running a marketing agency and not tracking phone calls, you’re flying blind on a huge chunk of your client results. Email opens and form fills are great, but when a potential customer picks up the phone, that’s often your…
Vanity Metrics: Are You Tracking What Actually Matters?
At Foxtown Marketing, we believe in data that drives decisions, not just dashboards that look good. So let’s talk about vanity metrics. You’ve seen them, you’ve bragged about them, maybe even built a whole report around them. But are they telling…
Brokerage Valuation Calculator: What’s Your Business Worth?
If you’re thinking about selling your real estate, insurance, or financial brokerage, one of the first questions you’ll face is: “What’s my brokerage worth?” Welcome to the world of brokerage valuation — part math, part market trends, and a big part…
Using Humor In Marketing: Tips, Tricks & Pitfalls
(Part 1 of 4) At Foxtown Marketing, we like to have fun. Maybe TOO MUCH fun sometimes. For example, we have run campaigns for our clients that included a life-like gorilla suit, hundreds of boxes of Girl Scout cookies (Thin Mints, which…
Case Study: Nutritional Supplements Marketing Campaign
Client Background A prominent vitamin company specializing in nutritional supplements, approached our marketing agency for assistance in launching a new line of products aimed at boosting immunity and overall health. We created a nutritional supplements marketing campaign that complemented the work…