SEO, Google Ads, websites and senior marketing leadership for Vero Beach and Treasure Coast businesses. Run by people who live here, with AI doing the grunt work.
No Long Onboarding. No Wasted Meetings. Just Results.
Most agencies and consultants waste the first two months “getting up to speed” while billing you full price. We don’t do that.
Here’s exactly how a Fractional CMO engagement works at Foxtown Marketing.
- SEO. Pages that rank for what your customers type, plus the work that gets you named in ChatGPT and Google’s AI answers.
- Google Business Profile and the map pack. The three listings above the regular results, where most local calls start.
- Google Ads. Campaigns built around Vero Beach’s seasons, with call tracking so you know which ads produce customers.
- Website design. Fast sites that make the phone number easy to find and the next step obvious.
- Fractional CMO. Senior marketing leadership for growing firms that need a plan and someone to own it, without a $200,000 hire.
Pricing
No long-term contracts. SEO from $350/month, Google Ads management from $250/month, websites from $300. Fractional CMO from $5,000/month.
Extreme personal attention
The maximum number of fractional CMO clients we work with at any given time is ten. You will get all the attention you need.
Book a consultation to see if we have room for you now, or if we can get you on the waiting list.
The First 90 Days
- Days 1-30: Diagnostic & strategy.
- Days 31-60: Execution.
- Days 61-90: Measure, cut what isn’t working, and fund what is.
Is A Fractional CMO Right For Your Company?
Fractional CMO services aren’t for everyone, and we’d rather tell you that upfront than waste your time. Here’s where this model works exceptionally well:
You’re growing but not quite ready for a full-time marketing hire. Or you’ve been relying on agencies or freelancers but feel like nobody’s connecting the dots between channels. Or your marketing is generating activity, but not sales. Or you just hired a marketing coordinator or small team and need senior leadership to guide them. Or you’re preparing for a raise, an acquisition, or a major growth push and need marketing to carry its weight.
If any of those sound familiar, a fractional CMO is probably worth a conversation. If you have a fully staffed marketing department and an experienced VP already running strategy, you might not need us, and we’ll tell you that, too.
I’m Jon Sterling. I co-founded Foxtown Marketing in 2020. I’ve been visiting family in Vero Beach for decades and moved here full time in 2022. I also run Indian River Digest, our local news site, and co-founded Egg Posse, a nonprofit that gets fresh eggs to families in Indian River County. When you hire us, you’re hiring a neighbor.
I’ve also been an angel investor, which taught me to spot the difference between marketing that looks impressive and marketing that pays.
I ran my own agency for years before Foxtown, so I’ve personally managed the Google Ads accounts, written the email sequences and fixed the call tracking. I even took an 8-week HVAC course in 2025 to understand my contractor clients’ work. When we build your plan, I know what’s realistic to execute.
No long-term contracts. Thirty days’ notice either way. We publish prices because you should know the number before you fill out a form.
| Service | Starts at | Good fit for |
|---|---|---|
| Google Business Profile and local SEO | $350/month | Service businesses that live on calls from the map pack |
| Google Ads management | $250/month plus ad spend | Businesses that need leads this month, not next year |
| Website design | $300 one time | Sites that look dated or don’t produce calls |
| AI Visibility Sprint | $2,500 flat | Getting named in ChatGPT, Perplexity and Google’s AI answers |
| Fractional CMO | $5,000/month | Firms doing $2M and up that need a senior owner for marketing |
Full-scope fractional CMO work across several channels typically runs $5,000 to $10,000 a month. We cap the firm at ten fractional CMO clients at a time.
It ranges widely. Social media management runs about $1,500 to $3,000 a month. Execution-focused agencies usually land between $3,000 and $8,000. Our local services start at $250 a month, and fractional CMO work starts at $5,000. The better question is what a new customer is worth to you, and how many you need to cover the cost.
Local service businesses that live on phone calls, professional services firms, and B2B companies. If you run a retail shop or a restaurant, we’re probably not the right pick, and we’ll point you to someone who is.
Not for SEO, Google Ads or a new website. Google Ads management starts at $250 a month, SEO at $350, and websites at $300. Fractional CMO work is different: it starts to make sense around $2M in revenue, when a senior marketing owner can pay for itself.
Yes. Indian River County tourism businesses pull roughly 60% of their annual revenue between November and March. Some clients spend heavily in October to build demand for high season. Others use slow summers for website and reputation work that doesn’t need to produce a lead this week.
Yes. About half our roster is national. Vero Beach is our base, not our fence.
An agency runs tactics: ads, websites, content. A fractional CMO owns the strategy, decides where the budget goes, manages the vendors and reports to you on what marketing earns. A fractional CMO can run your agencies. An agency usually can’t run itself.
Book a free 30-minute call. We’ll talk about your business, what you’ve tried and what’s working. If we’re a fit, we’ll scope it within a week. If we’re not, we’ll tell you who is.
Based in Vero Beach. Working across the Treasure Coast.
Our office is at 1525 20th Street in Vero Beach. Most of our local clients are within a 90-minute drive, from Sebastian down to Jupiter, so we can meet in person when it helps. See the full list on our Treasure Coast marketing page, or go straight to Sebastian, Fort Pierce, Port St. Lucie, Stuart, Jensen Beach or Okeechobee.
Fractional CMO work travels well, and about half our roster is outside Florida. More on how that works in Los Angeles and New York.
The Case for Fractional CMOs: What the Numbers Say
Full-time CMO salaries now average $347,000 nationally, and that’s before benefits, bonuses, and equity. For most growing B2B companies, that’s not the right investment — especially when the fractional model consistently outperforms it.
Companies using fractional CMO services report 80% higher marketing impact compared to previous full-time arrangements, and 67% cost savings on average. The model also cuts planning-to-execution time by roughly 25%, because a fractional CMO walks in with proven playbooks and an existing vendor network, not a 90-day learning curve.
At Foxtown, our engagements typically range from $5,000 to $10,000 per month depending on scope and hours. For most of our clients, the ROI shows up within the first quarter.
The math works because the model is built differently. A fractional CMO isn’t learning your industry on your dime or spending the first six months building internal credibility. They come in with a track record, a process, and the ability to move fast. You get senior-level thinking applied directly to your biggest marketing problems, without the overhead that comes with a full-time executive seat.
For companies in the $2M to $20M revenue range, this is often the highest-leverage hire you can make. You’re not choosing between a CMO and nothing. You’re choosing between a full-time executive who costs $400,000 all-in and takes a year to reach full effectiveness, and a fractional partner who starts delivering in week one at a fraction of the cost. The numbers favor the fractional model. So does the speed.
How Working with Foxtown Marketing Actually Works
We’re not big on mystery. Here’s what the engagement looks like from first call to execution:
Step 1: Discovery Call
We spend 30–45 minutes learning about your business, your goals, and where marketing is currently falling short. No sales pitch, just a real conversation to see if we’re the right fit. And if we’re not a fit, we probably know someone who is.
Step 2: Marketing Audit
We dig into your current marketing: website performance, SEO health, paid media ROI, email strategy, content gaps, competitive positioning, and attribution. You’ll get a clear, honest picture of where you stand.
Step 3: Strategic Plan
Based on the audit, we build a prioritized marketing strategy aligned to your revenue targets. It’s an actionable plan your team can execute starting week one, not a 60-page document nobody reads.
Step 4: Ongoing Leadership
We embed with your team on a retainer basis. That includes attending key meetings, directing vendors, guiding your marketing staff, and adjusting strategy based on what the data is telling us. You get a CMO who shows up, not one who sends slide decks.