How We Work
No Long Onboarding. No Wasted Meetings. Just Results.
Most agencies and consultants waste the first two months “getting up to speed” while billing you full price. We don’t do that.
Here’s exactly how a Fractional CMO engagement works at Foxtown Marketing.
Who Are Fractional CMO Services For?
These are the usual suspects:
- Growing companies that never had a CMO.
- Companies replacing underperforming marketing leadership.
- Professional services firms ready to grow.
- B2B companies with complex sales cycles.
- Business spending big money and getting poor results.
What do you get with a fractional CMO?
- Actual marketing leadership, not just advice.
- Strategic planning that connects directly to revenue.
- Hands-on execution management.
- Ongoing accountability and communication.
- Team and process development.
Pricing
No long-term contracts. No hassles. Fractional CMO pricing starts at $5000/month.
Extreme personal attention
The maximum number of clients we work with at any given time is ten. You will get all the attention you need.
Book a consultation to see if we have room for you now, or if we can get you on the waiting list.
The First 90 Days
- Days 1-30: Diagnostic & strategy.
- Days 31-60: Execution.
- Days 61-90: You print money.
aboutWelcome to the new era of marketing.
Why we exist (and why that matters to you)
Most fractional CMOs come from one of two backgrounds: they climbed the corporate ladder at big brands, or they ran an agency and rebranded themselves. Neither background prepares you for what growing companies actually need.
I built Foxtown after spending years in the trenches with professional services firms, mostly law firms doing $2M-20M in revenue. That’s the zone where marketing gets complicated fast. You’re past the “throw money at Google Ads and hope” phase, but you’re not big enough to justify a full marketing department with a $200K CMO.
Before Foxtown, I was an angel investor. I watched dozens of companies burn through cash on marketing that looked impressive but didn’t move the needle. Pretty websites, viral social media campaigns, thought leadership content that nobody read. I learned to spot the difference between marketing theater and marketing that actually drives revenue.
I also ran my own agency for years before pivoting to fractional CMO work. That gave me something most CMOs don’t have: I’ve personally managed the Google Ads account, written the email sequences, set up the CRM integrations, and debugged the conversion tracking. When I build your marketing strategy, I know exactly what’s realistic to execute and what’s just consultant hand-waving.
pricingAt Foxtown Marketing, our pricing is simple and flexible. You only pay for what you use.
No long-term contracts, and no hassles.
We offer month-to-month contracts with easy exit clauses starting at $5000 per month. You’ll never get stuck paying for something you don’t use. Our goal is to help you exceed your goals from your marketing investment every month with no exceptions.
"We Were Invisible to AI Search Engines And Now We're Getting Cited Daily"
"When ChatGPT and Perplexity launched, we noticed our competitors were getting mentioned in AI responses while we weren't showing up at all. Foxtown helped us restructure our content strategy for AI discoverability (by creating content that actually answers questions instead of just targeting keywords).
Within 60 days, we went from zero AI citations to being referenced in 40% of relevant queries. Our organic traffic is up 34%, but more importantly, the quality of leads improved dramatically because people are finding us through specific problem-based searches.
The best part? Foxtown explained everything in plain English. No jargon about 'semantic layers' or whatever, just clear strategy and execution."
"Finally, Ad Campaigns That Actually Pay for Themselves"
"We were burning $12K/month on Google and Meta ads with our previous agency and barely breaking even. Lots of clicks, lots of 'brand awareness', but our cost per acquisition was $340 and we needed it under $150 to make the math work.
Foxtown tore apart our campaigns in week one. They rebuilt our audience targeting, rewrote all our ad copy, restructured our landing pages, and implemented proper conversion tracking (turns out we were missing 30% of our conversions).
Three months in: CAC dropped to $127, conversion rate went from 2.1% to 4.8%, and we're actually scaling profitably now. They increased our ad spend to $18K/month, but our ROAS went from 1.2x to 3.4x. Do the math...that's real money.
Best decision: They told us to kill our Meta campaigns entirely for 30 days while they fixed our Google strategy first. That honesty saved us thousands."
"It's Like Having a $200K CMO for a Fraction of the Cost, and Honestly, Better"
"I knew we needed senior marketing leadership, but we couldn't justify a $180-200K salary plus benefits for a full-time CMO when we're doing $4M in revenue. We'd been limping along with tactical execution and a string of failed hires, but no real strategy.
Foxtown's fractional CMO service changed everything. Jon diagnosed our entire marketing operation in two weeks. He identified what was working (our email nurture), what was broken (our attribution was a mess), and what was missing (we had zero competitive positioning).
He built our first real go-to-market strategy, hired and managed our first marketing coordinator, got our sales and marketing teams actually talking to each other, and implemented a proper tech stack with HubSpot and CallRail. Our pipeline visibility went from 'basically guessing' to 'we can forecast three months out.'
Revenue impact: We're up 43% year-over-year and for the first time, I can actually tell you which marketing activities are driving deals. Worth every penny."
I didn’t believe marketing was ever going to work well for us (we are a heavy referral-based company), and I was pleasantly surprised."
"We Finally Know What's Actually Working (Spoiler: It Wasn't What We Thought)"
"We were spending $285K annually on marketing but had no idea what was generating results. We were getting good clients, but we couldn't ever tell "from where?"
Our 'analytics' were basically Google Analytics pageviews and a spreadsheet of leads that nobody trusted. Sales blamed marketing, marketing blamed sales, and I was stuck in the middle with no data to make decisions.
Foxtown implemented a complete attribution system with proper GA4 setup, and a custom dashboard that shows us the full customer journey from first touch to closed deal.
Turns out:
- Our expensive SEO agency was generating lots of traffic but zero qualified leads
- Our 'experimental' LinkedIn ads were actually our best B2B lead source (3x ROI)
- 60% of our conversions were happening on mobile, but our mobile site was a disaster
We cut two vendors, doubled down on what was working, and our cost per qualified lead dropped 41% while lead volume increased 28%. Now we have monthly data reviews where everyone's looking at the same numbers. Game changer."
testimonialsHear what our (ahem) customers say about us
faqFrequently Asked Questions (FAQ) about our fractional CMO services
We start with a 30-minute discovery call to understand your goals and challenges. If we’re a fit, we’ll create a custom proposal with scope, timeline, and investment.
We establish KPIs upfront based on your business goals. That could be qualified leads, pipeline revenue, CAC reduction, or market share. You’ll get monthly reports with clear metrics and our recommendations for optimization.
We typically work with businesses doing $2M-$10M in annual revenue who are ready to scale. Our sweet spot is professional services, B2B companies, and growing e-commerce brands.
No. We offer flexible month-to-month agreements. If we’re not delivering value, you can exit. We earn your business every month.
“Possum Town Marketing” didn’t test well. Also, foxes are clever, fast and adorable. Just like us.
There’s a longer story about Foxtown as a name that has to do with childhood nostalgia, but that’s a story for another time.
Our fractional CMO services start at $5000/month. We also do one-off projects from time to time. We’ll provide transparent pricing during your discovery call.
We’re platform-agnostic and work with your existing stack. Common tools include Google Ads, Meta Ads Manager, GA4, HubSpot, Salesforce, CallRail, SEMrush, and various CRMs. We can also recommend and implement new tools every week (it seems there’s a new AI tool that’s going to change the world being launched every few days now…it takes a lot to keep up with those). We’ll help get you up to speed if you have “non-technical” team members.
Fair question. Here’s how we’re different: (1) No long-term contracts, (2) We explain everything in plain English, (3) You own all assets and accounts, (4) We focus on ROI, not vanity metrics, (5) You get direct access to the people doing the work. We have no account managers as middlemen.
You can, but here’s the hard truth: You are an expert at your business, and you are probably not simultaneously an expert at marketing. Most businesses waste months and thousands of dollars learning what we already know. We are the shortcut or “cheat code” for marketing success. There’s no need to reinvent the wheel here.
We often work alongside existing marketing staff, providing strategic oversight, specialized expertise, or additional capacity. Think of us as the specialized and experienced advisor who elevates your entire team’s performance.
get in touchWe are a friendly bunch. Don't be shy...say hi.
We are a fully remote team, based in the USA.