Most $2M–$20M companies have people doing marketing but nobody owning strategy. That gap is costing you.
What A Fractional CMO Actually Does for Your Business
Most B2B companies in the $2M–$20M range are in the same situation: you have a marketing budget, you have a team doing the work, but nobody in the room owns the strategy. That gap between execution and direction is exactly where a fractional CMO operates.
A fractional CMO is a senior marketing executive who works with your business on a part-time or retainer basis. You get the thinking, the accountability, and the cross-channel expertise of a chief marketing officer without adding a $300,000+ salary line to your P&L. Fractional CMO services have grown 245% in the past two years, and it’s not hard to see why. The math just makes sense.
At Foxtown Marketing, our fractional CMO engagements start with a deep audit of your current marketing. We figure out what’s working, what’s wasted, and where the real growth opportunities are hiding. From there, we build a marketing strategy tied directly to your revenue goals, then work alongside your team to execute it. We don’t just hand you a deck and disappear.
No Long Onboarding. No Wasted Meetings. Just Results.
Most agencies and consultants waste the first two months “getting up to speed” while billing you full price. We don’t do that.
Here’s exactly how a Fractional CMO engagement works at Foxtown Marketing.
These are the usual suspects:
- Growing companies that never had a CMO.
- Companies replacing underperforming marketing leadership.
- Professional services firms ready to grow.
- B2B companies with complex sales cycles.
- Business spending big money and getting poor results.
- Actual marketing leadership, not just advice.
- Strategic planning that connects directly to revenue.
- Hands-on execution management.
- Ongoing accountability and communication.
- Team and process development.
Pricing
No long-term contracts. No hassles. Fractional CMO pricing starts at $5000/month.
Extreme personal attention
The maximum number of clients we work with at any given time is ten. You will get all the attention you need.
Book a consultation to see if we have room for you now, or if we can get you on the waiting list.
The First 90 Days
- Days 1-30: Diagnostic & strategy.
- Days 31-60: Execution.
- Days 61-90: You print money.
Is A Fractional CMO Right For Your Company?
Fractional CMO services aren’t for everyone, and we’d rather tell you that upfront than waste your time. Here’s where this model works exceptionally well:
You’re growing but not quite ready for a full-time marketing hire. Or you’ve been relying on agencies or freelancers but feel like nobody’s connecting the dots between channels. Or your marketing is generating activity, but not sales. Or you just hired a marketing coordinator or small team and need senior leadership to guide them. Or you’re preparing for a raise, an acquisition, or a major growth push and need marketing to carry its weight.
If any of those sound familiar, a fractional CMO is probably worth a conversation. If you have a fully staffed marketing department and an experienced VP already running strategy, you might not need us, and we’ll tell you that, too.
Why we exist (and why that matters to you)
Most fractional CMOs come from one of two backgrounds: they climbed the corporate ladder at big brands, or they ran an agency and rebranded themselves. Neither background prepares you for what growing companies actually need.
I built Foxtown after spending years in the trenches with professional services firms, mostly law firms doing $2M-20M in revenue. That’s the zone where marketing gets complicated fast. You’re past the “throw money at Google Ads and hope” phase, but you’re not big enough to justify a full marketing department with a $200K CMO.
Before Foxtown, I was an angel investor. I watched dozens of companies burn through cash on marketing that looked impressive but didn’t move the needle. Pretty websites, viral social media campaigns, thought leadership content that nobody read. I learned to spot the difference between marketing theater and marketing that actually drives revenue.
I also ran my own agency for years before pivoting to fractional CMO work. That gave me something most CMOs don’t have: I’ve personally managed the Google Ads account, written the email sequences, set up the CRM integrations, and debugged the conversion tracking. When I build your marketing strategy, I know exactly what’s realistic to execute and what’s just consultant hand-waving.
No long-term contracts, and no hassles.
We offer month-to-month contracts with easy exit clauses starting at $5000 per month. You’ll never get stuck paying for something you don’t use. Our goal is to help you exceed your goals from your marketing investment every month with no exceptions.
What We Actually Do: Fractional CMO Services From Foxtown Marketing
Our fractional CMO engagements are built around your specific situation, not a templated service menu. That said, here’s what typically comes with the territory:
Marketing Strategy & Planning
We build annual and quarterly marketing plans grounded in your revenue goals, competitive landscape, and customer acquisition data. No fluff and no filler, just a clear roadmap that your team can actually execute.
Demand Generation & Lead Pipeline
Whether your leads come from SEO, paid search, content, outbound, or referrals, we audit your current funnel and optimize every stage. We focus on cost per acquisition, pipeline velocity, and conversion rates, not vanity metrics. We hate vanity metrics. Nobody cares how many “likes” or “impressions” you got if they aren’t turning into customers.
Brand Positioning & Messaging
If your current messaging sounds like everyone else in your category, that’s a problem we can fix. We help you develop positioning that speaks directly to your ideal buyer and differentiates you from the competition in ways that actually matter.
Marketing Team Development
We work directly with your existing marketing staff by helping them prioritize, improve, and grow. Many of our clients tell us that having a fractional CMO in the room changes how their marketing team operates.
Vendor & Agency Oversight
Already working with an SEO agency, a paid media firm, or a PR company? We manage those relationships, hold vendors accountable to results, and make sure everyone is pulling in the same direction. We are also big on reporting and communicating data in formats that are easy to understand and use.
AI & Marketing Technology
Everybody is talking about AI eating the world. The AI marketing craze is here to stay and we will help you capitalize on it. We help B2B companies integrate AI tools and marketing automation into their workflows intelligently. We don’t do this for the sake of it, but to save time, reduce cost, and improve results.
We start with a 30-minute discovery call to understand your goals and challenges. If we’re a fit, we’ll create a custom proposal with scope, timeline, and investment.
We establish KPIs upfront based on your business goals. That could be qualified leads, pipeline revenue, CAC reduction, or market share. You’ll get monthly reports with clear metrics and our recommendations for optimization.
We typically work with businesses doing $2M-$10M in annual revenue who are ready to scale. Our sweet spot is professional services, B2B companies, and growing e-commerce brands.
No. We offer flexible month-to-month agreements. If we’re not delivering value, you can exit. We earn your business every month.
“Possum Town Marketing” didn’t test well. Also, foxes are clever, fast and adorable. Just like us.
There’s a longer story about Foxtown as a name that has to do with childhood nostalgia, but that’s a story for another time.
Our fractional CMO services start at $5000/month. We also do one-off projects from time to time. We’ll provide transparent pricing during your discovery call.
We’re platform-agnostic and work with your existing stack. Common tools include Google Ads, Meta Ads Manager, GA4, HubSpot, Salesforce, CallRail, SEMrush, and various CRMs. We can also recommend and implement new tools every week (it seems there’s a new AI tool that’s going to change the world being launched every few days now…it takes a lot to keep up with those). We’ll help get you up to speed if you have “non-technical” team members.
Fair question. Here’s how we’re different: (1) No long-term contracts, (2) We explain everything in plain English, (3) You own all assets and accounts, (4) We focus on ROI, not vanity metrics, (5) You get direct access to the people doing the work. We have no account managers as middlemen.
You can, but here’s the hard truth: You are an expert at your business, and you are probably not simultaneously an expert at marketing. Most businesses waste months and thousands of dollars learning what we already know. We are the shortcut or “cheat code” for marketing success. There’s no need to reinvent the wheel here.
We often work alongside existing marketing staff, providing strategic oversight, specialized expertise, or additional capacity. Think of us as the specialized and experienced advisor who elevates your entire team’s performance.
Industries We Know Well
We’ve built fractional CMO engagements across a wide range of B2B sectors. Here are a few where we have deep experience:
Professional services firms, such as accounting, consulting, financial advisory, and HR. Law firms, from personal injury and family law to business litigation and estate planning (we love marketing for lawyers, and we’re especially good at it). B2B SaaS and technology companies. Real estate and property services. E-commerce brands with B2B components.
The common thread is the situation, not the industry. We’re nimble and can learn what we need to know about your industry specifics in short order. If you’re a founder or CEO who knows marketing matters but can’t afford to get it wrong, and you want a strategic partner instead of a vendor, we may be a good fit.
The Case for Fractional CMOs: What the Numbers Say
Full-time CMO salaries now average $347,000 nationally, and that’s before benefits, bonuses, and equity. For most growing B2B companies, that’s not the right investment — especially when the fractional model consistently outperforms it.
Companies using fractional CMO services report 80% higher marketing impact compared to previous full-time arrangements, and 67% cost savings on average. The model also cuts planning-to-execution time by roughly 25%, because a fractional CMO walks in with proven playbooks and an existing vendor network — not a 90-day learning curve.
At Foxtown, our engagements typically range from $5,000 to $15,000 per month depending on scope and hours. For most of our clients, the ROI shows up within the first quarter.
How Working with Foxtown Marketing Actually Works
We’re not big on mystery. Here’s what the engagement looks like from first call to execution:
Step 1: Discovery Call
We spend 30–45 minutes learning about your business, your goals, and where marketing is currently falling short. No sales pitch, just a real conversation to see if we’re the right fit. And if we’re not a fit, we probably know someone who is.
Step 2: Marketing Audit
We dig into your current marketing: website performance, SEO health, paid media ROI, email strategy, content gaps, competitive positioning, and attribution. You’ll get a clear, honest picture of where you stand.
Step 3: Strategic Plan
Based on the audit, we build a prioritized marketing strategy aligned to your revenue targets. It’s an actionable plan your team can execute starting week one, not a 60-page document nobody reads.
Step 4: Ongoing Leadership
We embed with your team on a retainer basis. That includes attending key meetings, directing vendors, guiding your marketing staff, and adjusting strategy based on what the data is telling us. You get a CMO who shows up, not one who sends slide decks.