Fractional CMO Services

Your Marketing Vendors Are Probably Wasting Your Money

Here’s what usually happens when you hire a marketing agency or bring on contractors.

They pitch you on all the results they’ll deliver. You sign the contract. Then three months in, you realize nobody’s actually managing these people. Your SEO agency is optimizing for keywords that don’t matter. Your paid ads team is burning through budget without clear attribution. Your content writer is producing blog posts nobody reads.

The problem isn’t always that the vendors are bad at what they do. The problem is nobody’s giving them clear direction, holding them accountable to real business metrics, or making sure all the pieces work together.

You need someone who can actually manage your marketing like a business function instead of a series of random tactics.

What a Fractional CMO Actually Does

A great fractional CMO provides hands-on marketing leadership without the full-time executive salary. This is what we do with our fractional CMO services.

Strategic Planning

Build your marketing roadmap based on actual business goals, not vanity metrics
Identify which channels will actually drive revenue for your specific business
Create positioning that differentiates you from competitors instead of sounding like everyone else
Develop measurement frameworks so you know what’s working and what’s not

Tactical Execution Management

Hire, fire, and manage all your marketing vendors and contractors
Review performance data and hold teams accountable to results
Optimize campaigns in real time instead of waiting for monthly reports
Make sure your brand voice stays consistent across every channel
Coordinate between different teams so your SEO, paid ads, and content strategies actually support each other

Business Integration

Align marketing strategy with your sales process and revenue goals
Build reporting that shows marketing’s impact on the bottom line
Identify operational bottlenecks that marketing can’t fix alone
Partner with your leadership team instead of working in a silo

How This Works

You get ongoing marketing leadership on a monthly retainer. No equity. No full-time salary and benefits. No wondering if your CMO has enough to do.

You’re a good fit if:

You’re spending serious money on marketing but can’t clearly connect it to revenue
You have vendors and contractors who need someone to manage them
You’ve never had a CMO and don’t know if you need one full-time yet
Your current marketing leader isn’t delivering or you need to make a change
You’re a B2B company, professional service, or law firm ready to scale

You’re probably not a good fit if:

You want someone to just execute tactics without strategic oversight
You’re looking for the cheapest possible option
You’re not willing to make changes based on data
You need 40+ hours per week of dedicated time

Who You’re Working With

I’m Jonathan Sterling. I’ve run Foxtown Marketing for years, working primarily with mid-market B2B companies and professional services firms. I started my career in legal marketing, and I’ve built marketing systems for companies across dozens of industries.

I’m not going to sell you on tactics you don’t need. My job is to figure out what actually moves the needle for your business, build the strategy around that, and make sure execution happens consistently.

Most importantly, I’ll tell you the truth about what’s working and what’s not. No spin, no excuses, no hiding behind jargon when the numbers don’t look good.

Let’s Talk

Book a consultation call and we’ll discuss your current marketing situation, what’s not working, and whether fractional CMO services make sense for your business.

I’ll be straight with you about whether I think I can help. If I’m not the right fit, I’ll tell you that too.