TL;DR: Most “fractional CMOs” are just consultants who googled the job description Real CMOs have P&L responsibility and build systems, not just strategies Look for operators who’ve actually scaled businesses, not theorists with pretty slide decks If they can’t show you…
What Does A Digital Marketing Strategist Actually Do?
TL;DR A digital marketing strategist is the person who builds the plan behind your marketing, not just the person who posts on Instagram or runs your Google Ads. They connect your business goals to your marketing channels and make sure everything…
Digital Marketing Analytics (That Matter)
TL;DR Most businesses are drowning in marketing data but starving for insight. The fix is knowing which metrics actually tie back to revenue. Vanity metrics like impressions and page views feel good but rarely tell you anything useful on their own….
Average Marketing Budget for a Small Business
TL;DR Most small businesses should spend between 7% and 12% of gross revenue on marketing, though the right number depends on your industry, growth stage, and goals. B2B companies typically spend on the lower end (5-8%); B2C companies often spend more…
Digital Marketing for Real Estate: What Moves the Needle
TL;DR Real estate is one of the most competitive digital marketing environments out there, and generic tactics don’t cut it SEO, paid search, and social media each play a different role depending on whether you’re targeting buyers, sellers, investors, or agents…
Local SEO Secrets: How To Rank In Google’s Map Pack
TL;DR: Google’s Map Pack runs on three things: relevance, proximity, and prominence. You control two of the three. Your Google Business Profile is the single most important asset for local rankings. Treat it like a living, breathing marketing channel. Reviews matter…
How to Get a New Google Business Profile Approved (Post-Update Guide)
If you’ve tried to set up a new Google Business Profile (GBP) lately and felt like you hit a brick wall, you’re not alone. Google quietly rolled out some major changes in 2024 that have made the approval process stricter—and a…
Vanity Metrics: Are You Tracking What Actually Matters?
At Foxtown Marketing, we believe in data that drives decisions, not just dashboards that look good. So let’s talk about vanity metrics. You’ve seen them, you’ve bragged about them, maybe even built a whole report around them. But are they telling…
Brokerage Valuation Calculator: What’s Your Business Worth?
If you’re thinking about selling your real estate, insurance, or financial brokerage, one of the first questions you’ll face is: “What’s my brokerage worth?” Welcome to the world of brokerage valuation — part math, part market trends, and a big part…
Small Business Marketing Doesn’t Have to Be Complicated
TL;DR Start by figuring out exactly who your ideal customer is before you spend a dime on marketing Your brand is more than a logo. It’s the feeling people get when they interact with your business You don’t need to be…