TL;DR E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google uses these signals to decide if your content deserves to rank. Most B2B websites fail on Trust and Authoritativeness, not on content quality. A checklist like this is not a one-time…
CallRail vs. RingCentral: They’re Not The Same
If you’ve been shopping for call tracking software and found yourself comparing CallRail vs. RingCentral, there’s a good chance you’re asking the wrong question. Not because either platform is bad. But because they solve fundamentally different problems, and knowing which problem…
Foxtown Stats Is Here: Say Goodbye To Marketing Data Chaos
As a fractional CMO service, we at Foxtown Marketing spend our days deep in the trenches of client marketing stacks. We juggle Google Ads, Meta Ads, Google Analytics, Search Console, HubSpot, SEMRush, Yelp reviews, Google Business Profile insights, and more, all…
Which Call Tracking Software Is Best for Marketing Firms?
If you’re running a marketing agency and not tracking phone calls, you’re flying blind on a huge chunk of your client results. Email opens and form fills are great, but when a potential customer picks up the phone, that’s often your…
AI For Small Businesses: Work Smarter And Grow Faster
TL;DR 68% of U.S. small businesses now use AI regularly, up from 48% in 2024 The biggest wins are in marketing content, customer service, workflow automation, hiring, and financial analysis AI lets small teams perform like much larger ones without…
The Fractional CMO Industry Is Full of Frauds
TL;DR: Most “fractional CMOs” are just consultants who googled the job description Real CMOs have P&L responsibility and build systems, not just strategies Look for operators who’ve actually scaled businesses, not theorists with pretty slide decks If they can’t show you…
What Does A Digital Marketing Strategist Actually Do?
TL;DR A digital marketing strategist is the person who builds the plan behind your marketing, not just the person who posts on Instagram or runs your Google Ads. They connect your business goals to your marketing channels and make sure everything…
Digital Marketing Analytics (That Matter)
TL;DR Most businesses are drowning in marketing data but starving for insight. The fix is knowing which metrics actually tie back to revenue. Vanity metrics like impressions and page views feel good but rarely tell you anything useful on their own….
Average Marketing Budget for a Small Business
TL;DR Most small businesses should spend between 7% and 12% of gross revenue on marketing, though the right number depends on your industry, growth stage, and goals. B2B companies typically spend on the lower end (5-8%); B2C companies often spend more…
Digital Marketing for Real Estate: What Moves the Needle
TL;DR Real estate is one of the most competitive digital marketing environments out there, and generic tactics don’t cut it SEO, paid search, and social media each play a different role depending on whether you’re targeting buyers, sellers, investors, or agents…