Let me be upfront: nothing in this post is actually illegal. But some of these tactics feel so unfair compared to what most businesses are doing that they might as well be. If you want to know how to get mentioned…
Google Ads For Law Firms: A Practical Guide
TL;DR Google Ads for law firms works exceptionally well when built correctly. Most firms aren’t doing that. High CPCs don’t mean bad ROI. They mean you cannot afford to guess. Campaign structure, landing pages, and call tracking are the three things…
Does Your Law Firm Actually Need A Chief Marketing Officer?
TL;DR Most law firms in the $2M–$20M range don’t need a full-time chief marketing officer, but they do need that level of strategic leadership A full-time CMO costs $150K–$250K/year, which doesn’t make sense when your total marketing budget is $8K–$25K/month A…
How To Structure Content For LLMS: Get Mentioned In ChatGPT
FAQ for marketers who want to show up in ChatGPT, Perplexity, and Google’s AI Overviews. TL;DR: Search is changing faster than most marketing budgets are. LLMs don’t crawl keywords the way Google does. They pull from content that clearly answers real…
CallRail Voice Assist: Your AI Receptionist
If you’re already using CallRail to track which marketing channels are driving calls, you’re one step ahead of most businesses. But there’s a gap that even solid call tracking can’t fix on its own: what happens when nobody picks up? According…
Small Law Firm Marketing: What’s Wasting Your Money
TL;DR Most small law firm marketing fails because of a measurement problem, not a budget problem. Fix attribution first. Google Ads and Local SEO are your highest-ROI channels. Use them together, not as an either/or. Call tracking is not optional. If…
Leadpages vs. Unbounce: Which One Is Right For You?
TL;DR Both Leadpages and Unbounce build high-converting landing pages, but they’re built for different businesses at different stages Leadpages is the better fit for small businesses and professional services firms that want fast setup, simple workflows, and honest pricing starting at…
The Best Call Tracking Solutions in 2026
You’re spending real money to drive phone calls to your business. Google Ads, SEO, social media, maybe even a billboard or two if you’re feeling nostalgic. Those calls are coming in. And then what? For most businesses, the answer is: a…
Google Ads For Law Firm Marketing: What Burns Your Budget
TL;DR: Most law firms running Google Ads are hemorrhaging budget and don’t know it The culprits: broad keywords, homepages used as landing pages, and no call tracking Get those three things right and your cost per lead looks completely different Why…
Law Firm Marketing In Chicago: The Most Competitive Market In The Midwest
TL;DR Chicago has 32,000+ licensed attorneys, making it one of the most competitive legal markets in the country. Generic marketing strategies won’t cut it here. Fix attribution before you spend on ads. Call tracking is non-negotiable. Google Analytics alone is not…