TL;DR A Fractional Chief AI Officer (CAIO) is a senior leader who owns your AI strategy, tool selection, and implementation on a part-time basis, without the $300K+ salary. Most mid-market companies don’t need a full-time AI executive. They need someone who…
Generative Engine Optimization: New Rules For Being Found
A client called us last month, irritated. He owns a B2B services firm doing about $8M a year, and he had just asked ChatGPT to recommend the top providers in his category. The list it spit out included three of his…
Photo Booth Rental Marketing: Book More Events Without Burning Cash
Overview Most photo booth bookings come from three sources: Google searches with local intent, venue and vendor referrals, and people who saw your booth at an event they attended. Your Google Business Profile and a handful of city-specific service pages will…
The AI Marketing Stack For A 5-Person Marketing Team
Last spring, I sat down with the VP of Marketing at a B2B services firm doing about $11M in revenue. She had a team of five people, a real budget, and the worst case of “tool sprawl” I’d seen in a…
Claude Partner Network: We’re Hiring Ten Claude-Certified People
Here’s the Path In TL;DR Foxtown Marketing is hiring ten remote 1099 associates to anchor our Claude practice. The qualifying step is real work, not a resume: enroll in Anthropic Academy, complete the Claude Partner Network (CPN) learning path, and send…
Fractional COO Services: When You Need An Operator
TL;DR Fractional COO services give growing companies senior operational leadership without the cost of a full-time hire (typically $200K to $400K all in) The role is different from a fractional CMO. A COO runs the business. A CMO runs the marketing…
Pet Product Marketing: How Supplements, Treats, and Toys Sell
Overview of pet product marketing The pet industry hit $158 billion in 2025 and is projected to reach $165 billion in 2026, but value-seeking shoppers mean brands can no longer win on “we love dogs” messaging alone. Supplements, treats, and toys…
Why Foxtown Marketing Donates 10% of Profits to Egg Posse
TL;DR Foxtown Marketing donates 10% of our profits to Egg Posse, a 501(c)(3) nonprofit that fights food insecurity by distributing eggs to people who need them. Egg Posse was founded in Indian River County, Florida, and operates on a simple idea:…
Google Is Putting Ads Inside AI Search
TL;DR: Google is now placing sponsored ads inside AI Mode conversations, not just traditional search results Two new ad formats went live in April 2026: shopping ads and travel ads that appear within AI-generated answers A new feature called “Direct Offers”…
Google Business Profile Categories: Why Most Businesses Get It Wrong
TL;DR Your Google Business Profile categories are one of the biggest ranking factors in local search, and most businesses pick them without any real strategy You get one primary category and up to nine additional categories, but more isn’t always better…