A client called us last month, irritated. He owns a B2B services firm doing about $8M a year, and he had just asked ChatGPT to recommend the top providers in his category. The list it spit out included three of his…
How To Structure Content For LLMS: Get Mentioned In ChatGPT
FAQ for marketers who want to show up in ChatGPT, Perplexity, and Google’s AI Overviews. TL;DR: Search is changing faster than most marketing budgets are. LLMs don’t crawl keywords the way Google does. They pull from content that clearly answers real…