TL;DR CallRail vs. CallTrackingMetrics (CTM): These are the two most popular call tracking platforms for marketing-driven businesses, but they’re built for slightly different use cases CallRail wins on ease of use, faster onboarding, and native integrations with Google Ads, Meta, and…
CallRail Voice Assist: Your AI Receptionist
If you’re already using CallRail to track which marketing channels are driving calls, you’re one step ahead of most businesses. But there’s a gap that even solid call tracking can’t fix on its own: what happens when nobody picks up? According…
The Best Call Tracking Solutions in 2026
You’re spending real money to drive phone calls to your business. Google Ads, SEO, social media, maybe even a billboard or two if you’re feeling nostalgic. Those calls are coming in. And then what? For most businesses, the answer is: a…
The Best Inbound Call Tracking Service For Every Business
Here’s a question worth asking yourself right now: when your phone rings, do you know why? Not who’s calling. Why they’re calling. Which ad they saw. Which search they ran. Which piece of content finally convinced them to pick up the…
CallRail vs. RingCentral: They’re Not The Same
If you’ve been shopping for call tracking software and found yourself comparing CallRail vs. RingCentral, there’s a good chance you’re asking the wrong question. Not because either platform is bad. But because they solve fundamentally different problems, and knowing which problem…
The $50,000 Marketing Attribution Question Nobody Can Answer
Last Tuesday, a client asked me a simple question: “Which of my marketing channels actually makes money?” She showed me her Google Analytics. Traffic was up. She showed me her call logs. Phone volume looked good. She pulled out invoices from…
The Very Best Call Tracking Software For Law Firms In 2026
Everyone is on the hunt for the best call tracking software for law firms. If you’re running a law firm, you already know that phone calls are still your bread and butter. A potential client filling out a contact form is…
Which Keywords Are Actually Generating Cases for Your Law Firm?
Your law firm spent $8,400 on Google Ads last month. You got 47 clicks, 12 phone calls, and 3 form submissions. Your agency sent you a beautiful report showing impressions, click-through rates, and cost per click. But here’s the question that…
How to Monitor Call Center Performance (Secretly)
If your business relies on the phone to drive leads, close sales, or support customers, your call center (or phone-based team) is everything. But how do you actually know if it’s performing well? How do you avoid the “I think we’re…
Reasons To Love This Call Tracking Software (& One Red Flag)
At Foxtown Marketing, we’re all about helping businesses turn clicks into calls, and calls into customers. That’s why we’re big fans of CallRail for call tracking software. This tool doesn’t just track calls. It gives you the kind of marketing superpowers…