TL;DR: The fractional CMO vs. marketing agency question is common and the answer is nuanced. A marketing agency executes tasks. A fractional CMO owns strategy, manages vendors (including agencies), and is accountable to your revenue. They are not competing products. If…
How To Market Your One-Person Service Business In 2026
Running a service business by yourself means you’re the technician, the bookkeeper, and the marketer all rolled into one. You don’t have time for complicated strategies or expensive campaigns. You need marketing approaches that actually work without taking you away from…
Average Marketing Budget for a Small Business
TL;DR Most small businesses should spend between 7% and 12% of gross revenue on marketing, though the right number depends on your industry, growth stage, and goals. B2B companies typically spend on the lower end (5-8%); B2C companies often spend more…
The Best Vero Beach SEO Company (We’ll Make the Case)
TL;DR Foxtown Marketing is a Vero Beach-based SEO and fractional CMO firm serving local businesses and B2B companies in Indian River County and beyond We combine strategy, content, and technical SEO rather than selling you a cookie-cutter package Most SEO agencies…
5 Fractional CMO Mistakes To Avoid When Hiring
Hiring a fractional CMO should be straightforward. You need senior marketing leadership, you can’t afford or don’t need a full-time executive, so you bring in someone fractional. Simple, right? Not quite. I’ve seen companies make the same mistakes over and over…
Law Firm Marketing Strategies Long Island: What Actually Works Here
TL;DR Fix attribution before spending on ads is the most important of the law firm marketing strategies on Long Island. If you can’t trace a signed client back to the keyword that drove the call, you’re flying blind. Call tracking is…
Fractional CMO For Hire: Why Us?
TL;DR: Fractional CMO for hire pricing models typically cost $5K-$15K/month for 2-4 days of work, delivering strategic leadership without full-time overhead Best suited for B2B companies doing $5-50M in revenue who need marketing strategy but can’t justify a $250K+ full-time CMO…
Marketing Funnels for Law Firms: Turning Strangers Into Clients
TL;DR Most law firms spend all their marketing budget at the bottom of the funnel (ready-to-hire clients) and ignore the stages that build long-term growth. A proper marketing funnel for law firms has three stages: awareness (top), consideration (middle), and decision…
How To Hire A Fractional CMO
TL;DR: A fractional CMO provides part-time senior marketing leadership at a fraction of full-time CMO costs ($5K-$15K/month vs $250K+/year) They build strategy, manage teams, and drive execution but don’t do hands-on tactical work like writing content or running ads Look for…
Digital Marketing for Real Estate: What Moves the Needle
TL;DR Real estate is one of the most competitive digital marketing environments out there, and generic tactics don’t cut it SEO, paid search, and social media each play a different role depending on whether you’re targeting buyers, sellers, investors, or agents…