The world of marketing is moving fast. Are you keeping up?
Ranking #1 on Google and spending thousands of dollars on ads won’t mean a thing if your users have a poor experience when they get to your website.
We help you optimize your entire web presence so you don’t miss any opportunities. That includes A/B testing, page optimization, comprehensive audits and more.
SEO Copywriting
We help with SEO copywriting. Can you use AI to write content for SEO purposes? Will ChatGPT, Grok, Gemini or Llama notice?
/ The future of small business marketing is here.
/ The future of small business marketing is here.
/ Artificial Intellegence (AI) marketing tools for businesses large and small.
/ Artificial Intellegence (AI) marketing tools for businesses large and small.
AI Marketing Tools
Artificial Intelligence (AI) in marketing refers to the use of smart algorithms and machine learning models to automate, optimize, and personalize campaigns. It enables systems to analyze massive amounts of data, identify patterns, and make real-time decisions that would typically require human input.
In marketing, AI usually falls into two categories: Narrow AI, which is tailored to handle specific tasks like ad targeting or content recommendations, and General AI, a more advanced concept that could one day manage end-to-end marketing strategies with human-like understanding and adaptability.
While AI is powerful, it’s most effective when paired with human insight. Marketers bring creativity, strategic thinking, and emotional intelligence—qualities AI can’t replicate. Humans are essential for guiding AI tools, interpreting outputs in context, and ensuring that campaigns stay aligned with brand values and real-world trends. Together, humans and AI create a marketing team that’s greater than the sum of its parts.
No long-term contracts, and no hassles.
We offer one-time, a-la-carte and ongoing contracts, all with easy exit clauses. You’ll never get stuck paying for marketing you don’t use. Our goal is to help you reach your ROI goals from your marketing investment every month, without fail.
In some cases, we may be able to provide marketing services in exchange for equity in your company. Please contact us if you’d like to discuss that option.
Clients served
65
+
We start with a 30-minute discovery call to understand your goals and challenges. If we’re a fit, we’ll create a custom proposal with scope, timeline, and investment. Most clients start with either a marketing audit or a small pilot project.
We establish KPIs upfront based on your business goals. That could be qualified leads, pipeline revenue, CAC reduction, or market share. You’ll get monthly reports with clear metrics and our recommendations for optimization.
We typically work with businesses doing $500K-$10M in annual revenue who are ready to scale but don’t need a full-time CMO yet. Our sweet spot is professional services, B2B companies, and growing e-commerce brands.
No. We offer flexible month-to-month agreements and one-off project pricing. If we’re not delivering value, you can exit. We earn your business every month.
“Possum Town Marketing” didn’t test well. Also, foxes are clever, fast and adorable. Just like us.
There’s a longer story about Foxtown as a name that has to do with childhood nostalgia, but that’s a story for another time.
Our fractional CMO services start at $5,000/month. Campaign management (Google PPC/Meta) is a variable flat monthly fee plus a percentage of ad spend (starting at $500/month). Project-based work (audits, strategy, AI implementation) ranges from $3,000-$25,000. We’ll provide transparent pricing during your discovery call.
Paid advertising campaigns typically show early signals within 2-3 weeks and meaningful results by month 2. SEO and content marketing take 3-6 months for significant traction. We provide weekly updates during the ramp-up phase.
We’re platform-agnostic and work with your existing stack. Common tools include Google Ads, Meta Ads Manager, GA4, HubSpot, Salesforce, CallRail, SEMrush, and various CRMs. We can also recommend and implement new tools every week. We’ll help get you up to speed if you have “non-technical” team members.
Fair question. Here’s how we’re different: (1) No long-term contracts, (2) We explain everything in plain English, (3) You own all assets and accounts, (4) We focus on ROI, not vanity metrics, (5) You get direct access to the people doing the work. We have no account managers as middlemen.
You can, but here’s the reality: AI tools are powerful but they don’t replace strategy, experience, or judgment. Most businesses waste months and thousands of dollars learning what we already know. We help you implement AI effectively as part of a comprehensive strategy, not as a replacement for expertise.
We often work alongside existing marketing staff, providing strategic oversight, specialized expertise, or additional capacity. Think of us as the experienced coach who elevates your entire team’s performance.
