TL;DR:
- AI search is changing how buyers discover brands, and most companies have zero visibility into whether they’re showing up in those results
- We built a free Chrome extension called AI Citation Tracker that monitors your brand mentions across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot in real time
- It works by scanning AI-generated responses for your brand name and your competitors’ names, then scoring each session so you can see who’s winning
- No data collection, no upsell, no catch. It’s free because we think every B2B company should be able to see what’s happening with AI citations
- Install it here
There’s a conversation we keep having with clients and prospects. It goes something like this:
“We know AI search is changing things. We know people are using ChatGPT and Perplexity to find vendors. But we have no idea if our brand is showing up in those results.”
That’s the problem. And it’s a big one.
Traditional SEO gives you rankings, click-through rates, and organic traffic data. You can see where you stand on Google. You can measure it. You can act on it. But when someone asks ChatGPT “what are the best fractional CMO firms for B2B companies” or types a question into Perplexity about their industry, there’s no dashboard that tells you whether your name came up. We wrote about this shift in our post on SEO for AI results and it’s only accelerated since then.
So we built something.
What the AI Citation Tracker Does
The AI Citation Tracker is a free Chrome extension that runs quietly in the background while you use AI search tools. You tell it your brand name and the names of your competitors, and it watches for mentions in real time.
It works across the platforms that matter most right now: ChatGPT, Perplexity, Google (including AI Overviews), and Bing Copilot.
Every time you run a query and get an AI-generated response, the extension scans that response for the names you’ve configured. It highlights your brand in green and competitor mentions in red, right there on the page. It also keeps a running score for each session so you can see at a glance whether you’re being cited more or less than the competition.
That’s it. No complicated setup. No account creation. No monthly fee.
Why This Matters for B2B Companies
If you’re a B2B company doing between $2M and $20M in revenue (which is the sweet spot we work with as a fractional CMO firm), AI visibility is quickly becoming a competitive advantage you can’t ignore.
Here’s what’s happening. Buyers are increasingly using AI tools as their first stop when researching solutions. They’re asking ChatGPT for vendor recommendations. They’re using Perplexity to compare services. They’re reading AI Overviews before they ever click through to a website. If your brand isn’t showing up in those responses, you’re invisible to a growing segment of your market.
The tricky part is that AI citation visibility isn’t random. It’s influenced by several things: how much authoritative content you have on a topic, how widely your brand is mentioned across the web, how well your content is structured for AI systems to extract and reference. Most of those factors are within your control if you know what to focus on. We covered some of this in our post about AI implementation for marketing.
What You’ll Learn By Using It
The extension gives you a real-time, ground-level view of how AI search actually works for your category. Here’s what most people discover within the first week:
Your competitors might be ahead of you. When you start watching AI responses in your space, you’ll see which brands the AI tools default to recommending. Sometimes it’s the biggest player. Sometimes it’s a smaller company that happens to have better content depth on the exact topics buyers are asking about.
It varies by platform. ChatGPT might mention you consistently while Perplexity ignores you entirely. Or vice versa. Each AI platform pulls from different sources and weights information differently. Knowing where you’re strong and where you’re weak helps you prioritize.
The prompts matter. How someone phrases their question changes which brands show up. “Best law firm marketing agency” might produce completely different citations than “who helps small law firms with SEO.” This is useful intelligence for your content strategy. If you want to go deeper on content strategy for legal marketing specifically, we have an entire law firm marketing tools resource that covers the landscape.
Privacy and How It Works Under the Hood
We built this tool to be as clean and transparent as possible. Here’s what it does and doesn’t do:
What it does:
It stores the brand and competitor names you enter in Chrome’s built-in sync storage (managed by Google, stays on your device). It scans the visible text of AI responses on supported platforms for those names. It highlights matches and keeps a session score.
What it doesn’t do:
It doesn’t collect any data. It doesn’t track your search queries. It doesn’t read your account information on any platform. It doesn’t send anything to our servers or any third party. There are no analytics scripts, no event tracking, no advertising code, and no monetization of any kind.
We didn’t build this to make money. We built it because we kept needing this information ourselves and figured other marketing teams needed it too.
What to Do With the Data
The extension gives you visibility. What you do with that visibility is the strategic part.
If you’re consistently being overlooked in AI responses across your key categories, that’s a signal. It usually means one or more of these things: your competitors have more authoritative inbound links pointing to their content, their brand is more widely mentioned across the web in contexts that AI training data includes, or their content is structured in a way that makes it easier for AI systems to extract and cite.
Most of those are fixable with the right content and authority-building strategy. Smaller companies outperform larger ones in AI citations regularly when they have denser, more specific, and more useful content on the exact topics buyers are asking about. We see this play out with our fractional marketing services clients all the time.
Install It and Start Watching
The AI Citation Tracker is live on the Chrome Web Store. Install takes about 10 seconds. Configuration takes another 30. And within your first few AI searches, you’ll have data you didn’t have before.
Install the AI Citation Tracker (Free)
If you use the extension and realize your brand needs help showing up in AI search results, that’s exactly the kind of problem we solve at Foxtown Marketing. We’re a fractional CMO firm based in Vero Beach, Florida, and we work with B2B companies that want senior marketing leadership without the cost of a full-time hire. AI visibility strategy is part of what we do.
Questions about the extension? Feedback? Want to tell us your brand is crushing it in AI citations? Reach out anytime. We read everything.
Ethan Priest is a cofounder of Foxtown Marketing and the creative force behind everything visual. From digital ads and video to full brand refreshes, Ethan makes sure every piece of content looks sharp and fits the bigger marketing picture.
But Ethan’s not just a designer. He brings serious analytical chops to the table, with deep expertise in SEO, PPC, website optimization, and the data that ties it all together. He’s the guy who can build you a beautiful landing page and then tell you exactly why it’s converting (or not).
More recently, Ethan has become one of the team’s go-to specialists in AI marketing and Generative Engine Optimization (GEO), helping clients show up not just in traditional search results but in AI-generated answers and recommendations. As the way people find businesses continues to shift, Ethan is already ahead of the curve, making sure Foxtown’s clients don’t get left behind.
His background spans graphic design, motion graphics, and multimedia production, and he’s known for turning complex ideas into visuals that actually land. He works closely with the entire Foxtown team to make sure every project hits the mark and looks great doing it.
While many dream of being digital nomads, Ethan proudly calls himself a “digital slow-mad,” taking his time as he explores the world one country (and coffee shop) at a time, currently based in Lisbon. When he needs to recharge, you’ll find him nose-deep in a fantasy novel, chasing mountain trails with his camera, hunting for local art scenes, or experimenting with new animation techniques just for the fun of it.
Ethan lives by the belief that creativity isn’t just a job. It’s a way of life, and every adventure feeds the next project.
