At Foxtown Marketing, we believe in mastering the basics. It’s paying off big time for our family law marketing clients.
Yeah, yeah, yeah…we KNOW everyone is excited about all the shiny new things in family law marketing (specifically, AI “everything” solutions). All that is fine and we love some of those tools too. But the fancy new stuff is no substitute for a solid foundation that attracts new clients every month at a predictable pace.
While other marketing agencies chase shiny objects, we focus on what actually works: Google Ads, Meta Ads, and SEO. That’s the core. And in April, those fundamentals delivered massive results.
11x ROAS on Meta Ads.
Let’s start there. One of our family law marketing clients pulled in an 11x return on their Meta Ads campaigns last month. Eleven. Times.
That happened by refining audience targeting, leaning into emotional yet professional creative, and pushing hard on high-intent remarketing. It wasn’t magic! It was testing, iterating, and executing. The result? A flood of qualified leads for a fraction of the cost.
Are you a divorce attorney looking for help with Meta Ads? Let’s talk.
5x ROAS on Google Ads.
Google search is still king when someone’s Googling “divorce lawyer near me” and we crushed it here too. This same client saw a 5x return on their Google Ads in April.
That happened by tightening keyword targeting, optimizing bidding strategies, and using compelling ad copy that spoke directly to the urgency and sensitivity of their audience. Combined with strong landing pages and conversion tracking, the system just worked.
We’d be happy to audit your Google Ads if you feel like they could be doing better. Get in touch at your convenience.
SEO That Keeps Delivering
We don’t stop at paid ads. Our SEO copywriting work makes sure our clients dominate organic results, especially in their local markets. We focus on:
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Google Business Profile optimization
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Review generation (and responses)
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Hyper-local content tailored to their practice area
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Technical SEO cleanups and ongoing on-page optimization
It’s not flashy, but it stacks up over time and delivers steady, free leads month after month.
What Else Does a Great Family Law Marketing Agency Do You?
We also help our family law clients with:
1. Call Tracking Tools & Lead Attribution: Know exactly where leads come from, down to the ad.
2. Reputation Management: We help you earn trust (and stars) on Google and Avvo.
3. Email Follow-Up & Automation: When someone fills out a form, we make sure your firm follows up fast.
4. Landing Page Design: Built for conversion, not just good looks.
5. CRM Consulting: We integrate with tools like Clio, Lawmatics, or HubSpot so nothing slips through the cracks.
6. Intake: We can find all the leads you might ever want, BUT if your intake process is broken, you’ll be bleeding money forever.
Family Law Marketing Is Competitive, But You Can Still Win
If you’re a divorce lawyer and you’re tired of spending money on marketing that doesn’t move the needle, give us a call. We’re not here to sell you gimmicks or trends. We’re here to scale your firm with time-tested strategies, optimized daily by people who care about results.
Let’s talk about how Foxtown Marketing can help you win with family law marketing, quietly, profitably, and consistently. Contact us today.
Ethan Priest is a cofounder of Foxtown Marketing and the creative force behind everything visual. From digital ads and video to full brand refreshes, Ethan makes sure every piece of content looks sharp and fits the bigger marketing picture.
But Ethan’s not just a designer. He brings serious analytical chops to the table, with deep expertise in SEO, PPC, website optimization, and the data that ties it all together. He’s the guy who can build you a beautiful landing page and then tell you exactly why it’s converting (or not).
More recently, Ethan has become one of the team’s go-to specialists in AI marketing and Generative Engine Optimization (GEO), helping clients show up not just in traditional search results but in AI-generated answers and recommendations. As the way people find businesses continues to shift, Ethan is already ahead of the curve, making sure Foxtown’s clients don’t get left behind.
His background spans graphic design, motion graphics, and multimedia production, and he’s known for turning complex ideas into visuals that actually land. He works closely with the entire Foxtown team to make sure every project hits the mark and looks great doing it.
While many dream of being digital nomads, Ethan proudly calls himself a “digital slow-mad,” taking his time as he explores the world one country (and coffee shop) at a time, currently based in Lisbon. When he needs to recharge, you’ll find him nose-deep in a fantasy novel, chasing mountain trails with his camera, hunting for local art scenes, or experimenting with new animation techniques just for the fun of it.
Ethan lives by the belief that creativity isn’t just a job. It’s a way of life, and every adventure feeds the next project.
