If you’re an elder law attorney, you already know that trust and visibility are everything. But in today’s digital world, being the best in your field isn’t enough. You also need to show up when people search for help. That’s where elder law SEO comes in.
Search Engine Optimization (SEO) isn’t just for e-commerce brands or tech companies. It’s a critical tool for legal practices serving older adults and their families. Here’s how to leverage elder law SEO to grow your practice and help more people in need of your guidance.
Why SEO Matters for Elder Law Attorneys
Most people looking for elder law help start their journey online. Whether it’s a child looking for Medicaid planning help for their aging parent, or a retiree trying to get their estate plan in place, they’re typing things like:
-
“Elder law attorney near me”
-
“Medicaid planning lawyer”
-
“Estate planning for seniors”
-
“Power of attorney for aging parents”
If your firm doesn’t appear on the first page of search results, they’re likely to find someone else.
✅ Good SEO ensures you’re found. Great SEO ensures you’re trusted.
5 Key Elder Law SEO Strategies
1. Local SEO Is Non-Negotiable 📍
Claim and fully optimize your Google Business Profile with consistent NAP (name, address, phone) details. Add photos, answer FAQs, and collect reviews. Most elder law clients are looking for someone local, so Google Maps visibility is a must.
2. Target the Right Keywords 🔍
Go beyond “elder law attorney” and include long-tail keywords like:
-
“How to protect assets from nursing home costs”
-
“What does a guardianship lawyer do?”
-
“Elder law attorney in [Your City]”
Use these in your headlines, meta descriptions, and SEO blog content to match real-world search intent.
3. Create Helpful Content for Families 👨👩👦
Your blog should answer common questions and offer peace of mind. Try topics like:
-
“What is the difference between elder law and estate planning?”
-
“How to prepare for long-term care”
-
“Top legal documents every senior should have”
This positions you as an expert while helping Google recognize your site’s authority.
4. Add Schema Markup for Legal Services
Implementing LocalBusiness and LegalService schema helps search engines understand your website better. This can improve click-through rates and boost visibility in local packs and featured snippets. If you need help with this, our team of law firm SEO specialists can help.
5. Build Quality Backlinks from Trusted Sources 🔗
Reach out to local organizations, senior care blogs, or news outlets for guest posting opportunities or interviews. These backlinks show search engines that your site is reputable and authoritative.
Bonus Tip: Make It Human 💬
Remember, your audience isn’t just Google. It’s families making hard decisions. Your tone should be compassionate, clear, and confident. Use plain language and make it easy for users to contact you.
Ready to Win at Elder Law SEO?
At Foxtown Marketing, we specialize in helping elder law firms grow their visibility online. From local SEO and content writing to technical fixes and full-funnel strategy, we’ve got your back.
