When someone Googles a local business, guess what pops up first?
👉 Your Google Business Profile (formerly Google My Business).
Whether you are a dentist, a restaurant, or a home services provider, it’s your digital storefront on Google Search and Google Maps.
But just having a profile isn’t enough. To actually bring in more traffic (and more customers), you’ve got to treat it like the SEO powerhouse it is.
At Foxtown Marketing, we help service businesses dominate the Map Pack. Here’s how you can attract more visitors to your Google Business Profile and start turning clicks into customers 🚀
1. Claim and Fully Optimize Your Profile 🛠️
Make sure your profile is claimed, verified, and 100% complete. (Here’s a guide we did regarding the changes in March of 2025. This is how to get your Google Business Profile verified with the new rules).
Fill in:
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Business name (exact match…important for verification)
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Accurate address (or service area if you’re mobile)
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Business hours (including holidays)
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Website link
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Phone number
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Business categories (primary + secondary)
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Business description (use keywords, make it sound human)
A complete profile builds trust with Google and your customers. An incomplete profile raises eyebrows and gets ignored.
2. Upload Photos Regularly 📸
Photos = visibility. Businesses with photos get 42% more requests for directions and 35% more click-throughs to their websites.
Add:
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A logo
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Cover photo
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Team or staff photos (Note: Getting staff photos can be like pulling teeth. Try this to make it easier.)
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Pictures of your space, products, or vehicles (if you’re mobile)
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Behind-the-scenes shots
Keep it authentic and updated weekly if you can.
3. Collect and Respond to Reviews 💬
Reviews are local SEO gold. Ask your happiest customers to leave reviews, and respond to all of them (even the spicy ones).
Pro tip: Use keywords naturally in your replies. For example,
“Thanks for trusting us with your [roof repair in Cleveland]!”
This reinforces relevance and boosts your ranking. It also signals to Google that you are alive and paying attention to your Google Business Profile. Too many ignored reviews and they may start to demote you.
4. Use Keywords (But Keep It Natural) 🔍
Drop in relevant keywords in your:
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Business description
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Services list
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Review responses
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Posts
Don’t keyword-stuff like it’s 2010, but make sure Google knows what you do and where you do it.
5. Add Products and Services 🧰
Even if you’re a service-based business, this feature matters. You will attract more visitors to your Google Business Profile if they can clearly see what you are all about.
List your services clearly and link to relevant landing pages on your site. Bonus points if you include pricing or brief descriptions.
This makes your profile more useful and adds more SEO signals.
6. Add a Booking or Call Button 📞
If your business takes appointments or phone calls, integrate with Google’s booking partners or enable a direct call button. Fewer clicks = more conversions. Don’t make people hunt for the best way to contact you. Make it easy for them.
7. Don’t Set It and Forget It
This is the biggest mistake we see. Your Google Business Profile isn’t a one-time checklist, it’s an ongoing strategy. Add content, reply to reviews, track traffic, and keep optimizing. You will attract more visitors to your Google Business Profile when people can tell that it’s ALIVE.
TL;DR
If you want more people to find your business, start by treating your Google Business Profile like the high-traffic landing page it is. 🧲
Need help showing up higher in the Google Map Pack? Foxtown Marketing offers local SEO services, profile optimization, and ongoing SEO content and review strategies tailored to your business.
Let’s turn your profile into your #1 lead generator.
