How We Work

No Long Onboarding. No Wasted Meetings. Just Results.

Most agencies and consultants waste the first two months “getting up to speed” while billing you full price. We don’t do that.

Here’s exactly how a Fractional CMO engagement works at Foxtown Marketing.

Month One: Assessment and Quick Wins

Week 1: Discovery

I audit everything. Your website analytics, ad accounts, SEO performance, content, vendor contracts, whatever marketing you’re currently doing. I also talk to your team to understand what’s actually happening versus what the reports say.

I’m looking for two things. What’s broken that we can fix fast, and what strategic gaps exist that are costing you money.

Week 2-3: Strategy Development

You get a clear marketing roadmap, not a 50-page deck you’ll never look at again. It will be practical plan that shows which channels to prioritize, what to stop doing, and how we’ll measure success.

This includes budget allocation, timeline, responsibilities, and the specific metrics we’re tracking. If something’s in the plan, there’s a reason. If it’s not in the plan, we’re not doing it.

Week 4: Implementation Starts

We start executing quick wins while setting up the foundation for longer-term initiatives. This might mean fixing conversion tracking, launching new campaigns, renegotiating vendor contracts, or killing underperforming channels.

You see tangible progress in the first 30 days. Not eventually. Now.

Ongoing: Active Management and Optimization

Weekly Check-ins

I review performance data every week. Not in some dashboard you have to interpret yourself. I tell you what the numbers mean, what’s working, what’s not, and what we’re doing about it.

If something’s underperforming, we adjust immediately. We don’t wait for the quarterly review to realize we’ve been wasting money for three months.

Vendor and Team Management

Your marketing vendors report to me, not you. I give them clear direction, review their work, hold them accountable to deadlines and results, and handle any issues.

If we need to bring in new contractors or agencies, I manage that process. If someone’s not delivering, I deal with it so you don’t have to.

Monthly Strategy Sessions

We meet monthly to review overall performance, discuss any strategic shifts, and plan the next phase. These sessions focus on business outcomes, not marketing vanity metrics.

You’ll know exactly how marketing is contributing to revenue, where we’re investing resources, and what changes we’re making based on data.

Quarterly Planning

Every quarter we step back and look at the bigger picture. Are we hitting our goals? Do we need to shift budget? Are there new opportunities we should explore? Is our positioning still working?

This keeps us from getting stuck in tactical execution mode and losing sight of the actual business objectives.

What You’re Responsible For

This only works if you’re actually engaged. I need you to:

Make decisions when I present options and recommendations
Give me access to the data, tools, and people I need
Be honest about what’s working internally and what constraints exist
Hold your own team accountable when marketing depends on their input
Actually implement the operational changes I recommend

I can’t fix problems you won’t acknowledge or implement strategies you won’t commit to. If you want someone to just tell you what you want to hear, I’m not your guy.

What I’m Responsible For

You can expect me to:

Show up prepared and respect your time
Give you straight answers even when they’re uncomfortable
Take ownership of marketing outcomes, not make excuses
Communicate clearly without hiding behind jargon
Adjust strategy based on data, not ego
Tell you when something’s my fault versus a vendor issue versus a broader business constraint

Pricing and Commitment

Fractional CMO services are billed as a monthly retainer. The fee depends on scope and complexity but typically ranges from $5,000 to $15,000 per month.

Engagements start with a three-month commitment. After that, it’s month-to-month. If you want to end the relationship, just give 30 days notice. If I think we’re not a good fit anymore, I’ll tell you that too.

No surprise fees. No charging extra for “strategy sessions” or communication. The retainer covers everything we agreed to at the start.

This Isn’t For Everyone

You’re probably not a good fit if:

You want marketing to be cheap more than you want it to be effective
You’re not willing to kill underperforming tactics even when you’re emotionally attached to them
You need constant hand-holding or reassurance that everything’s fine when it’s not
You want a yes-person instead of honest feedback
You’re looking for someone to just execute your ideas without strategic input

But if you want a marketing leader who actually manages toward results and tells you the truth, let’s talk.