If you’re running ads on Google or Meta, one metric rules them all: ROAS (Return on Ad Spend). ROAS tells you how much revenue you’re generating for every dollar you spend on advertising. Whether you’re managing Facebook Ads, Google Ads, or…
The Keys To A Successful Mobile Marketing Campaign
In today’s digital age, mobile marketing has become essential With the ever-increasing use of smartphones and mobile devices, businesses must adapt and optimize their marketing efforts to reach and engage their target audience effectively. The following gives a rough outline of…
How to Spy (Productively) on Your Google Ads Competitors 😎
Let’s be honest. Running Google Ads without checking out what your competitors are doing is like walking into a battlefield blindfolded. Competitor analysis is your secret weapon. It’s how you figure out what’s working (or not working) for others so you…
Case Study: Nutritional Supplements Marketing Campaign
Client Background A prominent vitamin company specializing in nutritional supplements, approached our marketing agency for assistance in launching a new line of products aimed at boosting immunity and overall health. We created a nutritional supplements marketing campaign that complemented the work…