Most companies focus their energy on driving more traffic. They invest in ads, SEO, and social media, hoping volume alone will grow revenue. The problem is that traffic without conversions is wasted money. If your website fails to turn visitors into…
The Future of Search: Generative Engine Optimization (GEO)
Search is changing faster than ever and now we have generative engine optimization. For years, businesses focused on SEO (Search Engine Optimization) to climb Google’s rankings. But now, we are entering a new era driven by AI-powered search assistants like ChatGPT,…
AWS AI: The Cloud Giant’s Silent Brainpower
When people talk AI these days, it’s usually a toss-up between OpenAI, Google, and maybe a mention of Anthropic if someone read The Information that morning. But there’s a beast hiding in plain sight: Amazon Web Services. AWS AI doesn’t have…
What Is Hugging Face AI And Why Should You Care?
If you’ve been anywhere near the AI world lately, you’ve probably heard of Hugging Face. No, it’s not a new emoji. It’s one of the biggest players in the open-source AI space. And yes, you should absolutely be paying attention if…
What’s the Deal with Perplexity AI?
At Foxtown Marketing, we’re obsessed with tools that help us do more with less, and Perplexity AI is one of the sharpest knives in the drawer. Whether you’re researching a blog post, reverse-engineering your competitor’s SEO playbook, or just trying to…
What’s Microsoft AI Up To? Let’s Talk About All The Cool Stuff
When you think of AI giants, Microsoft better be on that list. They’ve been quietly (and not-so-quietly) weaving artificial intelligence into just about everything. From powering your Excel spreadsheets to partnering with OpenAI, Microsoft is turning up the heat in the…
Meta AI: The Social Giant’s Bet On Open-Source
When you think of Meta (aka Facebook’s parent company), your mind probably jumps to social media, the metaverse, or that time they renamed themselves. But behind the scenes, Meta AI has quietly become one of the most influential forces in the…
Cohere: The Quiet Powerhouse of Enterprise AI
While the AI world buzzes about OpenAI, Anthropic, and Mistral, there’s a quieter (but no less powerful) contender making waves behind the scenes: Cohere. If you’re in marketing or business ops and haven’t looked into Cohere yet, it’s time to fix…
Mistral AI: The French Contender In The AI Race
While the U.S. tech giants are grabbing most of the AI headlines, Europe has entered the chat, and it’s coming in hot. Meet Mistral AI, the Paris-based startup turning heads with its open-weight, high-performance large language models (LLMs). This isn’t just…
Google DeepMind: The Brain Behind The Bots
If AI were a superhero team, Google DeepMind would be the genius strategist behind the scenes. Founded in 2010 and scooped up by Google in 2014, DeepMind isn’t just another AI lab, it’s where serious breakthroughs happen. Think AlphaGo beating world…