Thinking about hiring a Meta Ad agency to supercharge your Facebook and Instagram campaigns? Good move (when done right), a Meta Ad agency can be a goldmine for leads, conversions, and brand growth. But choosing the wrong agency? That’s a fast track to wasted budget and vague reports filled with vanity metrics.
Before signing that contract, make sure you’re asking the right questions. Here are 15 questions you should ask before hiring a Meta Ad agency:
1. What industries do you specialize in?
Not all niches are created equal. If you’re doing law firm marketing, eCommerce brand, or SaaS company, you want an agency that’s been there, tested that.
2. Can you walk me through your Meta Ads strategy process?
You’re looking for a clear, repeatable system, not random boosts and guesswork.
3. Do you offer creative services or just media buying?
Great ads need scroll-stopping visuals and copy. If they don’t handle creative, you’ll need to fill in the gap.
4. How do you conduct audience research?
The best Meta Ads come down to targeting. You want to hear about custom audiences, lookalikes, behavioral insights, not just “people who like coffee.”
5. What’s your approach to A/B testing?
A good agency constantly tests creative, copy, and placements to find what works, and what doesn’t.
6. How do you track performance and conversions?
If they don’t mention tools like Meta Pixel, offline conversions, UTM parameters, or integrations with CRMs, that’s a 🚩.
7. Can you show me real client results?
Look for case studies with actual data: ROAS calculations, cost per lead, lead quality, etc. Screenshots or it didn’t happen.
8. What kind of reporting will I get, and how often?
Weekly? Bi-weekly? Monthly? Will it include actionable insights, or just colorful graphs?
9. What is your fee structure at your Meta Ad agency?
Flat fee, percentage of ad spend, performance-based paid media management? Make sure you’re clear on how they charge, and what’s included.
10. Do you require a minimum ad spend?
Some agencies won’t touch accounts under $10k/month. Make sure your budget aligns.
11. What platforms or tools do you use alongside Meta Ads?
Bonus points if they mention creative testing tools, attribution platforms, or integrations like Zapier or your favorite call logging software.
12. What happens if results don’t meet expectations?
Ask about their optimization process, how they pivot, and if there’s any performance guarantee.
13. Will I own the Meta ad account and data?
You always want access to your own ad account. If they run everything through their own Business Manager, proceed with caution.
14. How do you handle scaling and budget increases?
You want an agency that knows how to scale smartly, not just dump more money into the top performer.
15. Who will I be working with day-to-day?
You don’t want to be wowed by the sales team and then ghosted by the intern managing your account. There’s nothing wrong with interns, but you want to know there’s some adult supervision in the house.
Final Thoughts 🧠
Hiring a Meta Ad agency is a big step. The right partner can transform your business. But asking the right questions up front will save you from headaches, surprises, and lackluster results down the road.
