Most companies focus their energy on driving more traffic. They invest in ads, SEO, and social media, hoping volume alone will grow revenue. The problem is that traffic without conversions is wasted money. If your website fails to turn visitors into…
The Future of Search: Generative Engine Optimization (GEO)
Search is changing faster than ever and now we have generative engine optimization. For years, businesses focused on SEO (Search Engine Optimization) to climb Google’s rankings. But now, we are entering a new era driven by AI-powered search assistants like ChatGPT,…