Let’s cut to the chase. High-intent keywords are the ones that make you money. They’re the words people type into Google when they’re not just browsing, they’re ready to buy, book, call, or sign up.
So What Exactly Is a High-Intent Keyword?
A high-intent keyword signals that the person searching is close to taking action. They’ve likely done their research, compared options, and now they’re looking for the final step. That means they’re ready to part with their money for a product, service, or solution that solves their problem.
These keywords usually fall into two buckets:
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Transactional Intent 🛒 (e.g., “buy running shoes online,” “hire divorce lawyer,” “affordable web design services”)
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Commercial Investigation 🔍 (e.g., “best CRM software for small business,” “top rated family dentist near me”)
In both cases, the searcher is already sold on the idea, and now they’re looking for the provider.
Examples of High-Intent Keywords:
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“Buy [product name] now”
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“[Service] near me”
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“Book [service] appointment”
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“Best [product/service] for [specific need]”
Why Do They Matter?
Because these keywords convert. Period.
They may have lower search volume than broad terms, but they deliver higher-quality traffic that’s more likely to turn into actual leads or sales.
In fact, in the world of Google Ads and SEO, high-intent keywords are like gold dust. We use them to:
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Maximize ROI on paid ads.
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Build landing pages that close deals.
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Prioritize SEO content that drives leads (not just clicks).
Final Word
If your marketing strategy isn’t built around high-intent keywords, you’re probably getting traffic that looks good on paper but doesn’t do much for your bottom line. Want help finding the keywords that actually move the needle? You know where to find us. 😉
