Running a Shopify store is exciting—but let’s be real: getting people to actually find your products online can be a whole different ballgame. That’s where Shopify SEO comes in. 📈
If you’re wondering how to show up in search results (without pulling your hair out 😅), we’ve got your back. Whether you’re DIY-ing or looking for a Shopify SEO agency (ahem, that’s us 👉 Foxtown Marketing), here are 10 solid tips to help your Shopify store climb the ranks and get the love it deserves from Google (and your customers).
1. Nail Your Store Structure 🗂️
Search engines (and shoppers) love a clean, logical layout. So your first Shopify SEO move? Get your store structure in shape.
Quick wins:
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✅ Use clear categories and subcategories
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🧭 Keep important pages no more than 3 clicks from your homepage
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🔗 Use clean, keyword-rich URLs
If you’re not sure your site is set up right, our Shopify SEO experts can help.
2. Do Keyword Research Like a Pro 🔑
Keywords are basically the compass that guide shoppers to your store. Spend time figuring out what your customers are searching for—and make sure your content matches up.
Pro tips:
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🛠 Use tools like Google Keyword Planner or Ubersuggest
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🎯 Focus on long-tail keywords
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✍️ Naturally work them into your titles, descriptions, and content
Need help with keyword strategy? Our Shopify SEO agency can put together a plan tailored to your products.
3. Write Killer Product Descriptions 📝
Don’t just copy the manufacturer’s boring blurb—write your own!
Your product descriptions should:
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✨ Be original and engaging
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🔍 Include relevant keywords
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🛍 Highlight benefits (not just features)
Bonus: Google loves unique content, and so do your customers. ❤️
4. Use High-Quality Images (With Alt Text!) 📸
Shoppers can’t touch your products, so your images need to do the heavy lifting.
Make sure to:
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🖼 Upload crisp, clear photos (multiple angles, please!)
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🧾 Add alt text with keywords for SEO and accessibility
Want help optimizing your images without slowing down your site? Let’s chat.
5. Ask for Reviews (And Show Them Off) 🌟
Customer reviews = trust.
Encourage happy buyers to leave a review—and display them front and center on your product pages. They help with SEO and boost conversions. 🙌
6. Speed Up Your Site ⚡
Nobody likes a slow website. Google doesn’t either. A fast-loading Shopify store is key to both SEO and customer happiness.
Try this:
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📉 Compress images
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🧱 Pick a fast, lightweight Shopify theme
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🧹 Keep your app list lean
Need a speed audit? Hit up our team at Foxtown Marketing.
7. Build Backlinks That Matter 🔗
Getting other websites to link to your store boosts your authority in Google’s eyes. 👀
How to build links:
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✍️ Write guest posts on relevant blogs
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🤝 Partner with influencers
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💡 Create helpful, share-worthy content
Backlink building takes time, but the payoff is huge. Reach out and let’s talk strategy.
8. Optimize for Mobile 📱
More than half of your customers are likely shopping from their phones. Make sure your Shopify store looks (and works) great on mobile.
Make it mobile-friendly by:
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📐 Using a responsive theme
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🧭 Simplifying navigation
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🚀 Keeping load times fast on mobile, too
If mobile performance isn’t where it should be, we’ll help you fix that.
9. Use Shopify SEO Apps 🧩
Shopify’s app ecosystem is full of gems that can give your SEO a boost. Some of our favorites:
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SEO Manager – Customize meta tags, track rankings, and more
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Plug in SEO – Quick SEO audits and easy-to-follow suggestions
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Image Optimizer – Automatically compresses images for faster load times
Pro tip: Don’t go app-crazy. Stick with tools that actually move the needle. 🧪
10. Don’t Sleep on Blogging 🛌✍️
Blogging is a secret weapon for Shopify SEO. It keeps your site fresh, gives you more chances to rank in search, and builds trust with your audience.
To blog like a boss:
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🔍 Target long-tail keywords
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🕰 Focus on evergreen topics
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📣 Promote your posts on social and email
Not sure what to write about? Or how to optimize your blog for Shopify SEO? Let us take it off your plate.
Bonus: Add Schema Markup 🧬
Schema markup = rich snippets = more eye-catching search listings. 🎯
You can highlight:
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💲 Product details (like price and availability)
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⭐ Reviews
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❓ FAQs
More info = more clicks. Win-win.
Keep an Eye on Your SEO Stats 📊
You don’t have to guess what’s working—track it!
Use tools like:
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Google Analytics – See where traffic is coming from and what people are doing
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Google Search Console – Check how your site’s performing in search
SEO is an ongoing process. What works today might need tweaking tomorrow. That’s why many store owners team up with a Shopify SEO agency like ours to keep things optimized 24/7. 🔄
Ready to Get Found? 🔍🚀
If you’re ready to stop stressing about traffic and start focusing on sales, we’re here for you. At Foxtown Marketing, we specialize in Shopify SEO that actually works. Whether you need a full SEO audit, help with content, or just want to talk strategy, drop us a line and let’s grow your store together. 💬📈
