If your business is stuck in neutral or you’re burning cash on marketing that doesn’t move the needle, it might be time to consider a smarter, leaner leadership solution: a fractional CMO.
At Foxtown Marketing, we specialize in helping small to mid-sized businesses accelerate growth without the burden of a full-time executive salary. Our fractional CMO services give you seasoned marketing leadership—on-demand, on-budget, and with measurable results.
What Is a Fractional CMO?
A Fractional Chief Marketing Officer (CMO) is an experienced marketing executive who joins your team part-time or on a project basis to lead your marketing strategy, execution and performance. Think of it as renting the brain of a CMO without the full-time price tag.
Whether you’re a startup building your marketing from scratch, a growing business trying to scale or a brand in need of a turnaround, a fractional CMO brings the clarity, direction, and momentum you need without long-term overhead.
(TL;DR: Use a fractional CMO until you can afford a full-time CMO.)
Why Hire a Fractional CMO?
At Foxtown Marketing, we offer fractional CMO services. You basically get the brain power and experience of our entire team to work on your behalf. Here’s what our clients love about working with our fractional CMO services:
✅ Strategic Expertise Without the Full-Time Cost
Hiring a full-time CMO can cost upwards of $200K/year. Our fractional model gives you access to top-tier marketing leadership for a fraction of the cost. The cost is typically between 20-50% of a full-time hire, depending on your needs.
✅ Go-To Market & Accelerated Growth Planning
We align marketing efforts with your business goals—fast. From brand positioning and go-to-market plans to demand generation and customer acquisition, your fractional CMO lays out a clear roadmap for growth.
✅ Cross-Functional Leadership With Sales, Product & Operations
A great CMO isn’t just a marketer. They bridge sales, product and operations. Your fractional CMO works across departments to ensure messaging, campaigns and customer journeys are aligned. We take a sales approach to our marketing efforts. The money being spent needs to turn into MORE money coming back to you at a ROI number that works for your business model.
✅ Fresh Perspective, Real Results
Sometimes internal teams are too close to the problem. Our outside perspective helps uncover blind spots, cut waste and unlock new opportunities you might have missed. We are sometimes hired to act as the CMO when a company is transitioning from one full-time CMO to another (a process that can take a few months).
✅ Long-Term Contracts…What Are Those?
No long-term commitments. No bloated retainers. Just results-driven leadership when and where you need it. Whether that’s 10 hours a month or leading your entire marketing function for a quarter, we can do it.
What You Get with Foxtown’s Fractional CMO Services
When you partner with us, you’re not just getting a marketing consultant. You’re gaining a trusted leader who can:
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Audit and optimize your current marketing efforts
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Craft your brand story and positioning
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Develop a comprehensive marketing strategy
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Lead your internal or external marketing teams
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Oversee paid media, SEO, email and content marketing
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Implement data-driven campaigns that actually convert
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Create reporting dashboards to track ROI
We don’t deal in fluff. Everything we do ties back to revenue, growth and customer value.
Who Hires a Fractional CMO?
Our clients typically fall into one of these categories:
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Startups needing senior marketing leadership but not ready for a full-time CMO. (Talk to us if you are a startup that would like to pay us partially in stock options)
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Growing companies where founders are stretched thin and marketing feels like a black hole.
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Organizations with internal teams that need direction, strategy and accountability. (“What are they doing all day?”)
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Businesses in transition, preparing for funding rounds, acquisitions or major launches.
If you’re wearing too many hats, or you’re tired of watching marketing dollars disappear without a return, it’s time to bring in someone who knows how to lead. We can help.
Why Foxtown Marketing?
We don’t believe in cookie-cutter strategies. Every business is unique, and our approach is hands-on, collaborative and deeply embedded in your goals. At Foxtown Marketing, we’ve led growth across industries, from e-commerce and SaaS to service-based businesses and local brands. We understand the nuances. We get results. Contact us to learn more.
Ready To Grow?
If you’re ready to stop guessing and start growing, let’s talk.
Contact us today to schedule a free discovery call and see if a fractional CMO from Foxtown Marketing is the right move for your business.
Frequently Asked Questions About Fractional CMOs
Q: How is a fractional CMO different from a marketing agency?
A: A fractional CMO is a part of your leadership team, focused on long-term strategy and business growth. Most agencies focus on execution. We help you decide what to do and why, then ensure it gets done. We can help you choose an agency for a long-term engagement if that’s part of your plan. That could be us, or one of our friendly competitors who has specialties that we don’t have.
Q: How many hours per week does a fractional CMO work?
A: It depends on your needs. Some clients need 5–10 hours/week, while others want 20+. We’ll work with you to design the right plan for your needs and budget.
Q: Can a fractional CMO work with my existing team or agency?
A: Absolutely. In fact, we often lead and optimize existing resources (in-house or outsourced) to maximize your results. Think of us as the captain that gets the ship moving in the right direction.
Q: How long is a typical engagement?
A: Most engagements last 3–6 months, but we offer both short-term and ongoing options. Some clients bring us on to guide a launch or growth phase. Others retain us long-term as their go-to marketing leader. Any of those options are fine with us.
Q: Will you actually do the marketing work too?
A: Yes and no. We focus mostly on strategy, leadership and results. That said, we absolutely roll up our sleeves when needed and get into the nitty-gritty of ad campaigns, reporting and analytics. Whether it’s refining messaging, auditing ad campaigns or building out a growth roadmap, we can do it. If something falls outside our lane, we’ll help you find the right specialist and manage them.
Q: What industries do you specialize in?
A: Our fractional CMOs have experience across SaaS, e-commerce, professional services, local businesses, real estate and more. With our acquisition of a law firm marketing company a few years ago, that brought a few dozen law firm clients with it. (We love marketing for lawyers). The unifying thread? We work best with companies that are ready to grow, value marketing as a revenue driver and want a strategic partner.
Q: What does onboarding look like?
A: We start with a discovery call, followed by a deep-dive marketing and business audit. From there, we build a strategic plan and begin executing. You’ll get clarity on what’s working, what’s not and what to do next, without the fluff.
Q: What size companies hire a fractional CMO?
A: There’s no consistency here. Businesses of all sizes hire fractional CMOs. We have worked with early-stage startups, funded ventures, “mom-and-pop” local businesses and even a few very old and very established companies. The one thing they all had in commons was they were in periods of high growth or transition.
Q: How is success measured?
A: Every engagement begins with clear KPIs—revenue growth, lead volume, customer acquisition cost (CAC), LTV, marketing ROI and more. We believe in marketing that moves the business forward, and we track performance accordingly. Our philosophy is if we can’t measure it, we probably shouldn’t be doing it.
Q: What if we need help building a marketing team?
A: Great! We’ve built and led teams from scratch. That includes hiring designers, copywriters, media buyers and more. Whether you need freelancers, an in-house team, or an agency ecosystem, we’ll assemble and manage the right crew for your goals.