Email Marketing For Small Business: A Beginner’s Guide
Every few years, there seems to be another expert claiming that email marketing is dead. And every few years, that expert is proven wrong.
Email marketing for small business is a critical component of any marketing plan. After all, where do most of us spend too much time every day? That’s right, in our email inboxes.
We help our clients build systems that enable them to communicate with their audiences through email. Yes, all the other communication channels are ALSO important, but email is the big winner every time.
After all, your business is your customer database. If you don’t have email addresses for your customers, you are dead in the water if your preferred social media channel changes their rules (which they often do, without notice).
Here are some of the benefits of email marketing for small business:
1. Low Cost
Email marketing is much more cost-effective than other forms of marketing, allowing small businesses to stretch their budgets further. You can run massive email campaigns for very reasonable costs with a proper CRM or email service provider. There aren’t many other marketing channels that give you a better bang for your buck.
2. Easy to Measure
Email marketing makes it easy to measure the effectiveness of your campaigns. You can track metrics such as open rates, click-through rates, and more, allowing you to tweak and refine your campaigns for maximum success.
One of the services we provide at Foxtown Marketing is helping our clients A/B test their email campaigns. It’s fun to see those conversion rates climb!
3. Personalization
With email marketing, you can easily personalize your messages to target specific customers and segments. Segmentation is a powerful strategy to use with your email marketing campaigns.
4. Automation
Email marketing tools make it easy to automate campaigns so that you don’t have to manually send out each message. The tools we use with our clients all offer automation in various forms. The more you can automate your email campaigns, the less time it will take you to reach your audience.
5. Immediacy
Email gets to customers quickly, so they can take action right away. Combining emails with timely offers is a savvy way to get their attention and engagement.
6. Reach
Email is one of the most widely used forms of communication, making it easy to reach large numbers of people in one go. You can push a button and reach tens or hundreds of thousands of people at one time.
7. Accessibility
The majority of people are avid users of email, so it’s a great way to reach a wide audience. They may or may not be on Facebook, Instagram, Twitter, LinkedIn, Snapchat, TikTok or YouTube, but EVERYBODY has an email address.
8. Engagement
Email marketing is great for engaging with customers and building relationships. You can use it to send promotional offers, thank you messages, and more. A personal touch makes a big difference and we help our clients craft effective messages.
If you would like to learn more about email marketing for small business solutions at Foxtown Marketing, please contact us.