Let’s be honest. SaaS marketing can feel like trying to build a rocket while it’s already flying. We’ve seen startups make the same painful SaaS marketing mistakes over and over…and guess what?
Most of them are 100% avoidable.
If you’re running lean and want to grow smart, watch out for these common screw-ups. 👇
1. 🤖 Talking Like a Robot
“Maximize scalable efficiencies to empower enterprise synergies.”
Cool cool…what?
Fix it: Talk like a human. Use simple words. Real people are reading your site, not a room full of MBAs.
2. 🚀 Trying to Be Everywhere at Once
LinkedIn! TikTok! SEO! Cold email! Webinars! Reddit!
You’re not HubSpot. Pick your battles.
Fix it: Focus on 1–2 channels where your ideal customers actually hang out. Go deep, not wide.
3. 🛑 Forgetting About Onboarding
You got the signup! 🎉
And then…crickets.
Fix it: Make sure users do something fast. Show them value in minutes, not days. Onboarding isn’t a product thing, it’s a growth thing.
4. ⚙️ Selling Features, Not Outcomes
Your product has 97 integrations? Neat.
People don’t buy features, they buy results.
Fix it: Show how you actually improve someone’s workday/life/sanity. “Before vs. After” is your best friend.
5. 👋 Ignoring Existing Users
Chasing new leads while ignoring your current users? Classic mistake.
Fix it: Keep your users engaged. Send helpful tips, new feature updates, and occasional love notes. Happy users = more referrals = less churn.
6. 📉 No Idea What’s Working
“We got some traffic… from somewhere… I think?”
Yeah, not great.
Fix it: Set up basic tracking. Know what’s driving signups, not just pageviews. You don’t need a PhD in analytics—just a working dashboard.
7. 🧃 Letting the Intern Run the Strategy
No shade to interns (we love interns!), but don’t hand them the keys to your growth plan.
Fix it: Strategy needs experience. Execution can be junior. Don’t mix the two or you’ll waste time and budget.
TL;DR 🎯
Most SaaS marketing mistakes come from doing too much, too fast, with no clear plan.
Slow down, simplify, and focus on what actually moves the needle.
Need help with messaging, funnels, or your overall GTM strategy?
