Running a cleaning business is tough enough. Between scheduling clients, managing staff and keeping up with supplies, the last thing you want is to stress about marketing.
Good news: You don’t need a massive ad budget or a degree in digital sorcery to get noticed. You just need a smart strategy and a little consistency. Let’s clean up your marketing game. 🧹💼
1. Get Your Google Business Profile Set Up (and Shiny) 🗺️
If you haven’t claimed your Google Business Profile, stop reading and go do that now. This is free real estate (literally) for your business online.
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Add your services, photos, hours, and a friendly description
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Collect reviews from happy customers
✅ Pro Tip: Reply to every review (even the “meh” ones) to show you care.
2. Win Local SEO With The Right Keywords 🔍
People aren’t searching “cleaning business” with no other context. They’re typing in more specific stuff like:
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“House cleaners in [Your City]”
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“Move-out cleaning service near me”
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“Office cleaning company [ZIP Code]”
Sprinkle those juicy keywords into your SEO website content, service pages, and blog posts. You’ll rank higher and get more clicks than a Roomba on a Red Bull.
3. Show Off Your Sparkle on Social Media 📸
Social media isn’t just for food pics and memes (though we love those). Post real behind-the-scenes shots, before-and-after photos, tips for home care, or even cleaning hacks.
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Use Reels or TikToks to showcase your crew in action
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Run local giveaways (“Free Cleaning Fridays!”)
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Share testimonials and tag happy clients (with permission)
📲 You don’t have to go viral—just be real and helpful.
4. Don’t Sleep on Flyers and Door Hangers 🏠
Yes, it’s 2025. But offline marketing still works, especially if you’re targeting neighborhoods or apartment complexes.
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Keep it simple, clean (😜), and eye-catching
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Include a clear call to action (“Book Now and Get $25 Off!”)
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Stick to areas where your ideal customers actually live
💡 Bonus idea: Partner with real estate agents for post-move-in specials. They might even subsidize some of the cost for you.
5. Run Simple Ads (Without Wasting Money) 💸
Start small with Google Local Service Ads or Facebook Ads. Target zip codes or neighborhoods you want to work in, and promote your core service (e.g. “Deep Cleaning Specials This Month”).
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Use clean, direct headlines
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Link to a simple booking page
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Track what works, and what’s just dust in the wind
If you’re not sure where to start, we can help you set it up. That’s kind of our thing at Foxtown. 😉
6. Build a Referral Program 🤝
Cleaning is personal. If someone trusts you in their home or office, chances are they’ll tell a friend. Give them a reason to:
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Offer $20 off their next cleaning for every new client they refer
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Create a punch card system (5 cleanings = 1 free add-on service)
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Thank them with handwritten notes or surprise discounts 💌
Word of mouth is still the GOAT.
Final Swipe of the Sponge 🧽
Marketing your cleaning business doesn’t have to be a mess. With the right mix of local SEO, online presence, and human connection, you’ll start filling your calendar faster than a Saturday morning fills with laundry.
