At Foxtown Marketing, we love a good challenge—especially when it involves crossing borders (digitally speaking).
So when Espatriati, a brand dedicated to connecting US and UK real estate investors with dream homes abroad, came to us for help attracting international real estate buyers, we jumped in with both feet (and a passport full of marketing strategies).
Here’s a behind-the-scenes look at how we helped Espatriati build a global brand presence and exactly how to attract international real estate buyers in today’s digital-first market.
1. 🌍 Localized SEO With a Global Reach
We started by optimizing Espatriati’s website to rank in both English and Spanish-speaking regions. This included:
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Geo-targeted landing pages for key markets (think: Costa Rica, Spain, Portugal)
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Multilingual metadata and schema markup
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Country-specific long-tail keywords (e.g., “buy a villa in southern Spain” or “expat homes in San José”)
We also made sure all content was indexed properly in Google for each locale—because if your dream buyer can’t find you, they can’t buy from you.
✅ Pro tip: International SEO isn’t just about translation—it’s about cultural context and search intent.
2. 📲 Paid Ads in the Right Places
You don’t find international buyers in the same places you find local leads.
We built segmented ad campaigns based on target regions and buyer personas. That meant:
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Facebook and Instagram campaigns targeting expat groups in Europe and Latin America
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Google Ads targeting investment-focused keywords in English and Spanish
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YouTube video ads featuring walk-throughs and lifestyle content of international properties
Each campaign funneled traffic into tailored landing pages that highlighted the exact type of properties and lifestyle that resonated with that region’s buyers.
3. ✈️ Content That Feels Like a Passport Stamp
You can’t sell the dream without painting the picture. We helped Espatriati create and distribute content that evoked the feeling of moving abroad—sunsets in Malaga, ocean breezes in Tulum, tapas in Valencia.
We built a content strategy that included:
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Blog posts like “How Americans Can Buy Property in Spain” and “Top 5 Countries With Real Estate Residency Visas”
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Location-specific guides (optimized for SEO and highly shareable)
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Video reels of properties, narrated in both English and Spanish
Each piece of content did double duty: educate and inspire.
4. 🧠 Lead Magnets With International Appeal
Buyers from abroad often have more questions and paperwork than local buyers. We used that to our advantage by creating lead magnets that answered their most pressing concerns:
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Free guides: “How to Buy Property Abroad (Without Getting Burned)”
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Email series: “Your First 30 Days as an Expat Buyer”
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Checklists: “Documents You’ll Need to Buy Real Estate in Europe”
These weren’t just helpful—they were irresistible. And they converted cold visitors into warm leads.
5. 🤝 Strategic Partnerships and Trust Builders
In the international space, trust is everything.
We helped Espatriati form strategic partnerships with relocation services, visa consultants, and local attorneys. Then we used those connections in marketing:
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Co-branded webinars
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Guest blog swaps
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“Ask an Expert” features with local professionals
This positioned Espatriati as more than just a property site—they became a trusted guide in the international real estate journey.
Attracting International Buyers Takes More Than a “For Sale” Sign
It takes cultural fluency, localized content, targeted outreach, and a whole lot of trust-building. With Espatriati, we didn’t just market real estate—we marketed a lifestyle. And the results? A steady increase in qualified global leads and a growing community of buyers who are ready to move across borders.
If you’re wondering how to attract international real estate buyers, we’ve got the roadmap. 🌍
