Starting a business is tough. You’re wearing all the hats. You’re the founder, customer support, designer, and of course…marketer. 🧢 So how do you actually market your startup without losing your mind (or your wallet)? Easy: use the right tools.
Let’s break down the best marketing tools for startups that are affordable, beginner-friendly, and powerful enough to help you punch above your weight.
1. Canva – Design Like a Pro (Without Being One)
🎨 If you’re not a designer but still want to create scroll-stopping content for social media, email, or your website, Canva is your new best friend. Templates galore, drag-and-drop magic, and free options that go a long way.
✅ Great for: social media graphics, pitch decks, email banners
💰 Free plan available (with paid upgrades)
2. Buffer – Your Social Media Sidekick
Posting consistently on social media is key—but who has the time? Buffer helps you schedule content across all your platforms so you can look active without constantly being online. 😎
✅ Great for: LinkedIn, Instagram, Facebook, Twitter scheduling
💰 Free plan + paid plans that start cheap
📌 Pro Tip: Pair this with Canva for a one-two punch 💥
3. Google Analytics – Know What’s Working
If you’re not tracking, you’re guessing. Google Analytics helps you understand who’s visiting your site, what they’re doing there, and how you can improve.
✅ Great for: measuring traffic, understanding user behavior, tracking conversions
💰 Totally free
Want help setting up analytics properly? 👉 Let Foxtown handle it
4. MailerLite – Email Marketing Made Easy
Still not emailing your leads and customers? It’s time. MailerLite makes it ridiculously easy to build lists, design emails, and run automated campaigns.
✅ Great for: welcome sequences, newsletters, promotional blasts
💰 Free for up to 1,000 subscribers
Need help writing high-converting emails? Hit us up — we’ve got you.
5. Hotjar – See What Users Are Actually Doing
Ever wonder why people are bouncing off your homepage? Hotjar gives you heatmaps and recordings of how users interact with your site. Creepy? Maybe. Useful? Absolutely. 👀
✅ Great for: UX research, CRO, website optimization
💰 Free basic plan
6. ChatGPT – Your AI-Powered Marketing Assistant
Yes, we had to include it. Tools like ChatGPT can help generate blog posts (like this one 😏), write ad copy, brainstorm social captions, and more.
✅ Great for: copywriting, brainstorming, idea generation
💰 Free and paid versions available
Need help coming up with exactly what to say? Let us coach you through it
7. Yoast SEO (for WordPress) – Get Found on Google
If your website runs on WordPress, installing Yoast SEO is a no-brainer. It guides you through optimizing each page for search engines.
✅ Great for: blog SEO, page titles, meta descriptions
💰 Free version is solid
Pair this with our SEO copywriting services for even bigger results.
Ready to Level Up Your Marketing? 🎯
At Foxtown Marketing, we help startups like yours cut through the noise and grow like crazy (in a good way). Whether you need help with SEO, ads, branding, or strategy—we’ve got your back.
📬 Let’s chat about your startup goals: Contact us here
💡 Or check out more free marketing resources on the Foxtown blog
TL;DR: Best Marketing Tools for Startups
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Canva – design made easy
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Buffer – schedule your socials
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Google Analytics – track everything
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MailerLite – email marketing automation
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Hotjar – spy on your users (legally)
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ChatGPT – content wizardry
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Yoast SEO – get found online
Start small. Stay consistent. And when you’re ready to scale — Foxtown is here for you. 💪
