Funny 404 pages are missed opportunities for most companies.
Nobody wants to land on a 404 page. But when they do? It’s a golden opportunity to show off your brand’s personality, keep visitors smiling, and even turn frustration into fascination.
At Foxtown Marketing, we love when brands use humor to make digital dead-ends delightful. If you’re not having fun with your 404 page, you’re missing out on free engagement and a little marketing magic.
Here are 10 funny 404 pages that nailed it. We hope it will give you a little inspiration to upgrade your own.
1. Disney 🐭
Message: “You didn’t break the internet, but we can’t find what you are looking for.”
The animation coming from the 0 in 404 makes it very on-brand for Disney. Instead of feeling like a failure, it’s a fun experience. Then there’s a search bar to help you get back to what you wanted in the first place.
2. KonMari 🧼
Message: “We’ve been tidying up — and we let go of this page with gratitude.”
It gives a nod to the brand and the messaging that is prolific throughout their content.
3. Netflix 🎬
Message: Just a big “Lost your way?” with a nod to their original content.
Sometimes simple is funny. Netflix taps into its content catalog to make you feel like you’re in an alternate episode of Black Mirror.
4. Blizzard Entertainment ❄️
Message: “We’ve dispatched a rescue murloc…”
Gamers love it. It’s inside-baseball and brand-specific—just like any good 404 should be.
5. Pixar 🐘
Message: Anxiety (from Inside Out) is looking… well, anxious.
It’s adorable. It’s emotional. And it’s Pixar flexing its storytelling muscles on a broken link.
6. Peugeot 🐙
Message: An image of Peugeot’s model 404 car. Brilliant luck on their side to have a car model 404. Not only were they lucky with this coincidence, they took full advantage to make their funny 404 page turn into a thing of beauty.
7. Spotify ♯
Message: “…out of tune…” Get it? Tune???
In true Spotify fashion, they make a musical reference to their service. Clever, and very on-brand.
8. Wendy’s 🍔
Message: “We couldn’t find that page. So while you’re here, let’s play a game.”
Classic Wendy’s sass with a side of fun. It’s basically a digital drive-thru for their brand image.
Final Thoughts
Funny 404 pages aren’t just a nice touch, they’re a powerful brand signal. They show your business pays attention to the details, has a sense of humor, and cares about user experience, even when things go wrong.
